The state of Google+

Luca Della Dora

Google launched Google+ in 2011. It’s a social network that marketers and agencies haven’t exactly rushed to use.

So, almost three years after its introduction, we decided to analyse its growth. We looked at registered users, people who use it actively (i.e. people who interact with content in the stream, by sharing or creating it), and user behaviour on the platform.

The results can be seen in the infographic below, which highlights the global data and statistics, and compares to UK data where available.