WhatsApp hits a billion daily messages

Luca Della Dora

$19 billion for what? That’s the question we wanted to answer by digging into the data surrounding WhatsApp usage. We used our findings to create this infographic, which helps to explain why Facebook’s acquisition of the mobile messaging app will likely play an important role in its long-term strategy.

We found that 70% of WhatsApp users are active every day, and these users are sending more than one billion messages per day – that’s the same figure as the total global SMS traffic.

The geography of WhatsApp usage proved just as interesting, with Europe and emerging markets (such as India and some African countries) being key contributors to the platform’s rapid growth.