Why do UK Twitter users follow brands?
Recent research from Nielsen has revealed not only that 59% of UK Twitter users follow at least one brand on the social network, but also that 50% read about what others are buying on Twitter, and 31% tweet about their own purchases.
It’s obvious then that Twitter presents real opportunities for brands to engage with their target market. In order to do this though, brands need to understand what kind of content will attract audiences and encourage conversation.
Twitter has conveniently created an infographic that helps with this: