Young designers get 'Fearless' for Jaguar


Next month, from the 20th – 22nd May, the UK’s largest design festival, Clerkenwell Design Week, returns to We Are Social’s London neighbourhood to celebrate Britain’s rich and diverse design community.

As lead sponsors of Clerkenwell Design Week, Jaguar’s role during the three-day event stems from the brand’s design heritage, with design being at the core of this British brand. In 2014, an aspect of Jaguar’s involvement in the event will be in the hands of the British design community, who are able to influence or even design Jaguar’s centerpiece at the event – a uniquely custom-wrapped Jaguar F-TYPE Coupé.

So here’s how we came in…

As Jaguar’s global social media agency, we decided to help Jaguar find an unsung British designer and challenge them to design a ‘Fearless’ wrap for the F-TYPE Coupé. The fearless concept is a key theme for the creation, as the Coupé itself is Jaguar’s latest crowning example of fearless design.

Being We Are Social, we set our sights on creating a socially-led competition in which designers of any age have the opportunity to collaborate with Jaguar to create this Fearless Design.

To enter, designers have to showcase their concept or design and share it with us on Twitter or Instagram using #FearlessDesign. In 140 characters, the inspiration and details behind the concept should be explained. There is only one rule – each concept must be a unique and original representation of Fearless Design.

The competition launched on the 4th of April and with the help of select design influencers, plus a boost on Jaguar’s own social channels, the word is being amplified across the social media universe. Designers have just two weeks to create and share their concept creation on Twitter or Instagram before a winner is chosen, and their design is made into reality with the help of Jaguar to become the focal point at Clerkenwell Design Week 2014.

Fancy yourself as a budding designer? Looking to get your name out there and have your work seen by thousands? Then this is the competition for you! All you have to do is enter now.

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