11 facts about Twitter and the World Cup


As I’m sure you know by now, the 2014 Football World Cup kicked-off this week, and it’s being touted as the first truly social tournament. Twitter has helpfully created the following infographic to explain how UK users will be tweeting throughout the tournament.

Based on a recent study from GlobalWebIndex, the infographic highlights how many Twitter users will be watching the World Cup, as well as how users tend to engage with football-related content on the platform.

Perhaps most interestingly for marketers, one in six Twitter users have retweeted football-related brand content.