Internet & mobile use in the UK
There has been a vast increase in the number of people accessing the internet and using it on handheld devices in the UK, according to data just released from the Office of National Statistics.
It found that 43 million UK adults accessed the internet in the last three months and of these, 76% accessed it daily. In fact, 21 million more adults accessed the internet daily in 2014 than in 2006.
The research also found that the 16-24 year old age group is most likely to access the internet ‘on the go’ using a mobile device, with a huge 96% using a handheld device to go online over the last three months.
This month’s Ofcom’s Communications Market Report backs this evidence up, discovering that 16-24 year olds in the UK spend three times longer on their smart device than the average adult.
However, the Ofcom’s most interesting findings were focused on the ‘millennium generation’, who are now the most tech savvy age group in the UK. The study shows that the communications habits of younger people are changing fundamentally, with 12-15 year olds now spending just 3% of their communications time making voice calls, as opposed to 94% using text based services like instant messaging and social networking.