We Are Social’s Monday Mashup #225
New Facebook tracking tool works across devices
Facebook has created a new reporting tool, which will allow advertisers to track consumers across devices. The advertiser can find out which device a user saw an ad on, and where they made a purchase. This allows them to discover when a mobile ad led to a desktop sale, or vice versa. The tool places trackers on an advertiser’s sites and apps, which can measure a variety of conversion types: web views, basket adds and purchases.
Twitter releases Promoted Video beta
Twitter has launched a beta version of its Promoted Video ads, which will charge advertisers only when a user hits play. The network claims its intention is to create a richer video experience for users, but it must also have revenue generation in mind. Here’s what the ads look like on mobile.
Twitter adds celebrity mobile features
Twitter has added two new mobile features that it hopes will facilitate conversation between celebrities. Now, verified users on both Android and iPhone can receive mobile alerts whenever another verified user follows them, while those on iPhone can also choose to view only verified users in their stream.
Fanta produces comedy series for Vine
Fanta is taking to Vine to produce a set of weekly comedy videos. Dubbed #FantaForTheFunny, the campaign will enlist three different Vine celebrities, in the hope that it will appeal to teens and young adults.
Groupon sees success on Snapchat
Groupon has launched on Snapchat. The brand’s opening gambit saw it send out a Snap promoting a deal for Wiz Khalifa tickets. They sold out in two minutes after 700 clicks, 250 screenshots and 1,000 direct messages, all resulting from that one piece of content. Another example has seen Groupon set up a competition, asking fans for their best ‘hey grill’ chat up lines, for the chance to win (you guessed it) a grill.
AT&T’s @SummerBreak campaign spreads across social
Telecoms company, AT&T, has created a cross-platform social media campaign around ‘Summer Breaks’. This includes a set of YouTube videos, uploaded three times a week, as well as content on Twitter, Instagram, Tumblr, Vine and Snapchat. For the latter, it has accrued almost 45,000 followers in two months, all from scratch and without the help of paid media.
AmEx produces content through design partnership
American Express has partnered with a number of artists to produce a series of social content on the theme of design. This will be posted between now and the end of the year, and it’s already producing some effective results: Instagram interactions have doubled, while Twitter favourites have increased three times over.
Brands talk shark week on social
In case you missed it, last week was shark week. Naturally, a number of brands wanted a bite (sorry) of the action. Here are some of the best examples.
Get informed: http://t.co/zIGznra73T #sharks pic.twitter.com/aVBBWtxvgT
— Travelocity Gnome (@RoamingGnome) August 9, 2014
To be honest, we’re a little uncomfortable with how much sharks are drawn to REDD. #SharkWeek pic.twitter.com/L8JjkcxQTF
— REDD’S® Apple Ale (@ReddsAppleAle) August 10, 2014
The title of Gor-don’s #SharkWeek haiku is pronounced, “OH-SHIN.” pic.twitter.com/tHHUqmCPkK
— Sprint (@sprint) August 10, 2014
Premier League to get tough on Vines
The UK’s Premier League is looking to clamp down on people sharing unofficial Vines. The Premier League’s director of communications, Dan Johnson, said of the move:
You can understand that fans see something, they can capture it, they can share it, but ultimately it is against the law. It’s a breach of copyright and we would discourage fans from doing it, we’re developing technologies like gif crawlers, Vine crawlers, working with Twitter to look to curtail this kind of activity.
We’ll see how successful they are. If we’re honest, we’re pretty sceptical.