The profile of Pinterest users
A recent GlobalWebIndex study analysed the demographics and attitudes of Pinterest users. It found that almost two-thirds of users are in 16-34 age bracket and there are more women than men on the platform.
A third of Pinterest’s total user base comes from America, followed by China at 14% and India at 13%. The report also shows almost all Pinterest users have a Facebook account and over 80% are highly active on YouTube, Google+ and Twitter.