#SecretSantaSacrifice: Supporting Age UK
Secret Santa, the long-standing office tradition of buying awkward novelty gifts for someone you don’t really know. This year we wanted to find a better way for you to spend that fiver and do a Christmas good deed. And so we created #SecretSantaSacrifice.
The idea stemmed from our ‘Innovation for Good’ principle, ensuring that when we put time and money into developing ideas outside of client briefs, we also try to make a positive difference.
We were looking for a seasonally apt cause to lend our help to. And we found a good one. We learned that fuel poverty means older people can find Christmas a difficult time. Age UK estimate about 1.7 million elderly people in the UK are unable to afford to turn the heating on, and over a third say that to save money they have to live predominantly in one room of the house. Each winter one older person dies every seven minutes from the cold – that’s more than 200 deaths a day.
We found these figures pretty shocking. We hope #SecretSantaSacrifice can start to change them.
So this Christmas, we’re encouraging colleagues, friends or just anyone who wants to make a positive difference this winter to get involved. It’s easy, just visit secretsantasacrifice.co.uk and select a gift from our range of virtual tat (think turkey hats and novelty pants!). Donate the the price to Age UK and send your Secret Santa recipient a gift certificate via Facebook, Twitter or email.
We’ve already had an amazing response and we’re delighted about all the support we’ve received so far.
Nice idea! http://t.co/o2mh2ERqjp
— Danny Wallace (@dannywallace) December 13, 2014
Love @ageuk #SecretSantaSacrifice campaign. Such an obviously better idea than actual Secret Santa.
— Sarah Bates (@snowglobesarah) December 12, 2014
“@age_uk #SecretSantaSacrifice @wearesocial pic.twitter.com/rRDfOhmdqj” mega fab – easy & fun – less tat more warm oldsters what’s not to like?!
— catherine brown (@CatherineB201) December 14, 2014
What a WONDERFUL idea nice work @wearesocial Don’t waste money on Secret Santa http://t.co/MPfrvR1CAB #SecretSantaSacrifice @ageuk
— Lisa Riemers (@lisariemers) December 11, 2014
It’s not too late to get involved. The more people who join in, the more older people we can help. So come on – give up that Secret Santa £5, and do something good this Christmas!