Using Twitter to find perfect Xmas gifts


As I’m sure you’re all well aware, Christmas is fast approaching. Like every other year, we’re all in a mad, stressful rush to buy our loved ones the perfect Christmas gifts without breaking the bank.

Luckily, as you may have read in Campaign or Creativity, we’ve been working with Tesco Clubcard to come to the rescue and help you find the ideal Christmas pressie. Introducing ‘Secret Scan-ta‘, a web tool that provides personal gift recommendations from the Clubcard Boost range based on your friend’s Twitter activity.

Simply input the Twitter username of the person you want to buy a gift for, select how many Clubcard vouchers you have and hey presto, Secret Scan-ta scans the Twitter profile to match you to a range of appropriate gifts.

Scanta app

Secret Scan-ta will scan key words and people your friend follows to find you a gift matched to their interests. And if you have Clubcard vouchers, you’ll see the savings made by using Clubcard Boost when the results are presented to you. Then it’s just a case of one click on the item to take you through to the relevant Tesco site to purchase it.

The Daily Mail called the search results ’surprisingly apt’. Who knows maybe a ‘Despicable Me 2 Fart Blaster’ is on Nigel Farage’s Christmas list this year. And we reckon selfie queen Kim Kardashian would love her recommendation – a digital camera.


Away from the press the reaction from the Twitter has been great too, with thousands of people already enjoying the tool.

The tool was created by the team here We Are Social to raise awareness of the Clubcard Boost range and the great savings to be made this Christmas. However, if you don’t have a Clubcard, don’t fear, you can still take part.

So, if you’re stuck about what to buy this Christmas head over to to have a go yourself!