Fun & friends: why teens use Snapchat
GlobalWebIndex has produced an infographic highlighting the top Snapchat markets amongst young people aged 16-19 and their reasons for using the platform.
In Snapchat’s home country, the US, three in every ten teens use the messaging app. It’s also booming in the UK and Ireland, with 37% and 35% of teens using the service respectively.
The most popular reason for teens to use Snapchat is that they consider it fun, with 69% giving this as a reason for using the platform. Those questioned also cited the fact their friends were on it and that it’s free as strong factors in its appeal. Privacy comes at the bottom of the list – while a significant 30% said this was important to them, it’s certainly not the deciding factor for teens using the platform.