Profiling the Twitter Audience
GlobalWebIndex has produced an infographic which shows how people are engaging with Twitter. It shows a large volume of people are visiting Twitter without thinking of themselves as active users, demonstrated by the fact the percentage of internet users globally who consider themselves Twitter users is 10% lower than that of Twitter visitors.
This difference in active users and visitors is most significant in Latin America and the Middle East & Africa. These results highlight Twitter’s ‘unregistered audience’; Twitter appears to be engaging more people than is widely recognised.