Pinterest grows, Facebook falls
Pinterest is the fastest growing social network, according to research from GlobalWebIndex. The platform’s active user base grew 97% over the course of 2014, followed by Tumblr, with 94% growth.
The research also showed that of all the social platforms studied, Facebook was the only one experiencing a decline in active users, falling by 8%. While smaller platforms will naturally find it easier to report larger percentage growths, starting from a smaller base, Facebook’s decline will be unwelcome news for the platform.