We moved the earth, for Cannes
We Are Social’s Cannesogram, an interactive cartogram based on Cannes Lions wins over the last decade, has now been updated with results from the 2015 Festival. Here, James Nester, Creative Director at We Are Social and Cannes Lions 2015 judge, talks through the new patterns it shows.
The dust has settled in the Riviera. I’ve finished all my judging and the infamous copulating couple has slunk away.
But did the earth move in terms of award wins?
Our ‘Cannesogram‘ skews country sizes and colours based on Lions success over the last decade – so the bigger and darker the country, the more successful it has been.
This year, the UK in particular has really bulged in Cyber (the category I judged). This is thanks largely to the stunning The Other Side. And no, I wasn’t pushing UK campaigns.
In Direct, Europe has done really well. France led the charge with seven Golds, magnifique.
Outdoor is ruled by Brazil, with Europe also performing consistently. But this category is particularly notable for the frequent underperformance of the US. Does no one go outside in the US?
Press – 12 golds for the UK (all for 28 Too Many) and 12 for France.
As for Radio – South Africa, yet again, you overwhelmingly own this category. It’s a mystery to me why you’re so good at radio. If anyone knows why, please let me know.
The work that dominated the festival was, as always, the work that aims to make the planet a better place. So while the earth continues to shift in terms of awards success, I hope we’re also making a positive and sustainable impact too.
For a more detailed look at the global creative landscape, visit We Are Social’s Cannesogram here.