A summer of festivals with Bulmers


It’s not a truly British Summer without festivals. Getting out your mud-covered wellies, your denim shorts, floral headbands, and setting up your tent in a puddle in the middle of a field.


Bulmers Cider brought their vibrant #LiveColourful campaign to three festivals this summer; The Isle of Wight Festival, BST Hyde Park and Kendal Calling. In true #LiveColourful fashion, the festival-goers were challenged to break out of their usual party routines and try something new by visiting the Bulmers areas. Our task? To capture and amplify the ultimate festival experience on social media.

The journey started by hopping onto a ferry to document the build of the Bulmers Colourena on the Isle of Wight. What could only be described as an amphitheatre of enormous fun, the Colourena served as a venue for games, ranging from welly wanging to multi-coloured paint fights. As the Colourena went up, the anticipation was growing; we could almost hear the muffled sounds of Blur testing their kit and taste the rain-soaked chips on our tongues. And thanks to our time-lapse video, so could Bulmers’ Twitter followers.

In the following days and weeks we unleashed festival content. From a series of highlight posts, using Instagram as a channel for visually capturing the #LiveColourful spirit, to a set of wrap up videos optimised for Facebook and Twitter, we ensured the Bulmers audience got to enjoy the best bits of festivals, without setting a foot in a portaloo.

#LiveColourful usage soared over the summer, with peaks in conversation during the festival periods, with festival content receiving some of the highest engagement rates for the year so far.

In order to raise the festival spirit even further, we enlisted the help of the coolest kids in town and sent a set of influencers to capture their festival experiences. Doug explored the joys of jelly wrestling on the Isle of Wight, while Kane peeked into the Bulmers huts at Hyde Park, amongst others.

The tents and feather headdresses have now disappeared as fast as that festival romance, but the videos of the Bulmers Colourena live on. Here’s to what was an epic #LiveColourful festival summer of 2015!