Half of 16-24s in the USA & UK are Snapchatting


GlobalWebIndex has produced an infographic revealing the percentage of 16-24s who use Snapchat within its top ten markets.

Their research reveals 58% of 16-24 year-olds in Belgium use the platform, followed closely by Ireland (57%). The UK and Canada come close behind with 51% usage, just ahead of France, the Netherlands, the US (with 47%), Portugal and Australia.

The data shows that Snapchat now has an impressive reach in some of biggest Western markets amongst the younger demographics, proving its worth for brands in these countries.