WhatsApp and Facebook have highest usage frequency

Whatsapp and Facebook are the most frequently used social platforms, according to new research from GlobalWebIndex. GWI has found 58% of WhatsApp users and 52% of Facebook users are on the platforms more than once a day, compared to just 34% of YouTube users and 31% of Instagram users.

The data implies that Facebook remains the default hub for traditional networking activities and that WhatsApp is a major go-to point for simple messaging.