We Are Social’s Monday Mashup #367

Facebook Watch launches in the US
Facebook Watch, the social platform’s original TV content tab, officially launched last week in the US. Users can now watch a host of reality-style TV shows directly on the platform, although it’s yet to attract any significant original productions. Stay tuned.

Instagram testing option of sharing Stories directly to Facebook
Facebook just isn’t having any luck with getting people to use its version of Stories. So, it’s now letting people share their Instagram Stories directly to Facebook in order to drum up some interest in the flagging feature.

Facebook to roll out rounded profile pictures for pages
It seems that the key to boosting engagement and generating more conversations on Facebook comes down to the shape of profile pics. After some testing, Facebook has found that a rounded badge picture generates more positive results than a more squared-off image, and as a result, is to roll out rounded profile pictures for pages.

Multicoloured comments are coming to Facebook
Ever feel that when you’re commenting on someone’s holiday pics, or posting an emoji next to the photo of their newborn baby, or querying their deeply worrying political views that you would rather do so with garish colourful background? Well, thanks to Facebook now you can!

European Snapchat users can now create geofilters on the go
Rejoice Snapchat users in strategically selected European countries for you are now able to create on-the-go geofilters direct from your phone. Filters can be purchased for just £5.99 and snap hopes people will use them for weddings, parties, graduations and the like.

LinkedIn has launched its Audience Network
LinkedIn has launched its own version of Facebook’s Audience Network, which allows advertisers to reach LinkedIn members on a network of thousands of 3rd-party apps and websites.

KLM has launched on WhatsApp
KLM passengers can now contact the Dutch-owned airline for details about their flights on popular messaging platform, WhatsApp. You can get flight details, booking confirmations and boarding passes directly through the app. The company already offers this service on Facebook Messenger, Twitter and WeChat. Nice move, KLM, nice move.

Lowe’s DIY Instagram micro videos are a platform hack dream
DIY is incredibly boring stuff, so massive shoutout to those smart cats over at Lowe for coming up with this fun interactive hack for Stories that lets users tap their way through a transformative narrative. It’s like Changing Rooms, but smaller and less Smilier.