We Are Social’s Monday Mashup #410
New figures have been released and it’s not great news for Snapchat. Daily active users have fallen by 3 million in the second quarter. A redesign was done to address frustrations and “show more of the right content to the right people” and at least some people are happy with it – advertisers. Growth in advertising has allowed the company to charge less for ads – which has led to revenue being up 44% on this time last year.
Snapchat’s growth is a DOT to Facebook’s!
The holy Facebook trinity: Instagram, WhatsApp and Facebook (core app) have all added the same amount as Snapchat’s total user base in just the last year. Although teenagers are still big fans of Snapchat, it seems it’s not catching with older users which may be holding it back.
Snapchat lets its top creators trial shoppable AR
In order to woo its most lucrative users (Kylie Jenner level, we’re talking), Snapchat is letting them use shoppable AR lenses to shift merch. So grab yourself some of Nicky Minaj’s exclusive Truffle Butter, while it’s still hot!
Facebook redesigns business pages as newsfeed reach declines
As businesses are finding it harder and harder to get onto our newsfeeds, Facebook has done a redesign of 80 million small business pages to make them more like ‘destination’ pages for users. This includes things like adding booking links for salons and menu areas for restaurants.
Take a seat, grab a cuppa – Facebook Friends Lists are going bye bye
WHAT!? Does she mean newsfeed? No silly! It’s the tab on the side of Facebook which lets you organise all your mates into lists. I used to have one called: ‘Celesbians’. Needless to say, it hasn’t been a hit – with 95% NOT making a list of famous lesbians or any lists for that matter. RIP Friends List and say hello to M on the way down.
Facebook launches mentorship system
A great part of Facebook is the fact that 200 million people think they’re part of groups they consider ‘meaningful’. To capitalise on this Facebook has now allowed admins of groups to create mentors within these communities. It is available in select groups and focusses on parenting, professional and personal development. Once group members apply and are paired, they receive step by step guidance.
Facebook adds AR games to its messenger app
Facebook has announced it has launched a new selection of AR games which can be played by up to six people within its messaging app. The new development looks ripe for monetisation as revenue in other areas starts to shrink. It also has a game which I’m hoping will be the first I can win an Olympic gold in called: Don’t Smile.
Celebrities can dispel online myths with Google’s new Cameos app
Cameos brings a new way for celebs to connect with fans and answer the most frequently asked questions about themselves. Results will also be publish in Google search results about them meaning people can see the real answers to things the media may be skewing. Access is through invitation but if you think you’re kinda a big deal, you can also apply.