This week, just in time for gifting season, TikTok has launched a standalone app for TikTok Shop. Reddit is battling AI search with its own in-thread ads, Meta has launched Edits on MacOS, LinkedIn gives creator insights a makeover, and more.
Meanwhile, it might only be November but the C-word is on everyone’s lips. Mariah is defrosting, luxury advent calendars are launching and newfestive songs are on the way. Read on for more social media news.
TikTok drops standalone shopping app
Image credit: TikTok
TikTok has launched a dedicated TikTok Shop app in select markets. Think product feeds, livestreams, exclusive discounts, and zero dance trends getting in the way of your checkout. It is currently available on both iOS and Android devices in Singapore, Thailand, Malaysia, and the Philippines.
With Google’s AI overviews intercepting traffic, Reddit reported a drop of over 1 million weekly visits from search. The countermove? Reddit is testing contextual ads directly inside its on-site search results with select advertisers. Search for an espresso machine, and you might see coffee bean ads pop up in the thread. ☕️
Desktop editing loyalists, rejoice. Meta has expanded Edits, its video creation app, over to macOS. Built specifically to take advantage of larger screens, the desktop version offers multi-track timeline workflows and flexible aspect ratios to make churning out vertical and widescreen clips significantly less painful on the thumbs.
Meta is giving its Muse AI agents a voice – literally. The AI tool can now listen to conversational queries and respond back using a user-selected voice persona Meta said the Muse avatar will also be able to express more as it speaks, and will use subtle expressions and gestures that match the tone of the conversation.
LinkedIn has rolled out refreshed analytics and insights tools. The updated dashboard gives creators a clearer window into audience demographics, content performance trends, and discovery paths to help turn casual impressions into measurable business opportunities.
X has officially relaunched its Lead Generation Ads worldwide. The revamped units feature cleaner, bolder Call-To-Action (CTA) buttons designed to capture customer emails and sign-ups directly in the timeline without redirecting users through slow-loading external landing pages.
YouTube is giving users more power to tell the algorithm what they actually want, expanding AI-driven custom feeds. The updated feature makes it easier for users to create personally relevant feeds based on conversational prompts. The feature is currently available to U.S. users and can be found on the the top navigation bar.
