Digital 2021 US

People in the United States have been relying more and more on digital and social media during an unprecedented 2020, spending more than seven hours online every single day.

Social media is more important than ever, used not only to connect with friends and stay up-to-date with news, but also increasingly to discover and research brands.

Social gaming, video streaming and online shopping are also a big part of people’s digital diet in the US, offering marketers countless new opportunities to engage them.

Read the full report to find out more about the evolving digital behaviour of American consumers across internet, social media, mobile and e-commerce.


Check out our global Digital 2021 report to get the latest insights into how people around the world use the internet, social media, mobile devices, and ecommerce, and the key trends that will inform the evolution of marketing.

Read our global insights and regional reports:


An actionable deep dive into emerging socially-led cultural shifts that will impact brands in 2021.
Download your free copy of the Think Forward report.