Senior Director, Content & Community Canada Strategy
The role
THE ROLE
We Are Social is looking for a Senior Director, Content & Community to lead our Social Strategy, Platform & Culture team. You will take a lead role in defining the social-first creative future of multiple huge global and national brands and help set the industry agenda for what makes great social media. Your mission is to maintain the agency’s position as the best in the business when it comes to social media and social-first creative. You will push innovation in both craft and operations to continue to evolve a high performing team at the vanguard of the industry. You will establish and scale processes that get the best out of your team and others. You will believe in the power of social creativity and know how to unlock it for brands. You will be a good human.
WE ARE
A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we’re proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.
WHY YOU’LL LOVE IT HERE
- We like to laugh, we live for celeb gossip and we’re great on AUX.
- Our passport program lets you explore and work from one of our 16 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more!
- You best believe we know how to celebrate our wins. And our losses (it’s how we learn).
- From carbon offsets to community kitchens, we’re passionate about making a difference.
YOU ARE
- A person who thrives in a fast-paced environment, responding quickly and proactively
- Not interested in just following trends – you want to create them
- A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro
Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.
WHAT YOU’LL DO
- Write and oversee inspiring social strategies, channel plans and culture-first content briefs that generate creative ideas worth talking about for campaigns and AWO programs.
- Run a team of social and content strategists at mid-senior to junior levels, with a focus on developing talent and identifying the agency’s leaders of tomorrow.
- Partner with the Head of Strategy & Innovation to develop the Social Strategy, Platform & Culture team’s vision, market differentiation, growth opportunities and roadmap for success.
- Own, reshape and scale the agency’s ‘Newsroom’ product – the engine room of the agency’s day-to-day creative output and our big market differentiator.
- See around corners to the next big things in social and culture. Be pioneering, be first to market, take big swings.
- Work alongside fellow team leads (Brand Strategy, Insights & Measurement) within Strategy & Innovation department to develop team culture and standards.
- Help develop AI-powered agency products and tools that can improve craft output and efficiency and unlock better creative.
- Sell to clients with enthusiasm, clarity and conviction across workstreams and pitches.
- Work in beautiful symbiosis with brand strategists, creatives, content creators, research specialists, influencer experts and client service teams to win together and forge an agency of collaboration, openness and excellence.
- Grow relationships with key senior clients and find areas to push and grow the work.
REQUIREMENTS FOR THIS ROLE
- 10+ years of experience in social strategy roles at progressing seniority.
- Living and breathing social and pop culture.
- Exceptional presentation skills.
- Must be able to prioritize fast and work quickly while maintaining high standards.
- Experience and demonstrable interest in mentoring team members and nurturing talent.
- Deep knowledge of social platforms and how they can be deployed to reach consumers, build brands and inform innovative creative work.
- Comfortable being a thought leader and industry expert in their field and wants to be given internal and external opportunities to develop in this area.
- Experience managing successful teams (including process, resourcing, ops oversight)
- Curiosity, care and conviction; we want good humans who strive for better work.
Benefits
WHY SHOULD YOU JOIN OUR TEAM?
At We Are Social, we don’t just offer a job—we offer a creative career in an agency that moves at the speed of culture. Here’s what you’ll get:
- We are the first, largest, most awarded socially-led creative agency in the world, connecting you to 1,300+ like-minded professionals around the world
- An innovative and entrepreneurial work environment that promotes ingenuity and individuality – with the best of colleagues, and the best of clients
- Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
- Generous vacation starting at 3 weeks + 1 extra week during the summer and over the holidays
- Agency summer days (exact policy differs per campus and agency)
- Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
- Dogs allowed, dedicated private wellness room (in select offices)
- Regular team social events – holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more! We are obsessed with learning and being better humans
- In-house learning & development sessions and annual career and growth conversations
- Access to internal network of opportunities across all agencies
- Focus on developing and recruiting BIMPOC Talent
- Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)
We invest in your health and wellness:
- Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
- Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist, guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and holistic array of other health and wellness resources to support you and your family.
JOIN US
At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.
Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes We Are Social what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.
Let’s do cool stuff together. Apply now!
We’re part of the Plus Company – the Entrepreneurial Network!
Plus Company is a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.
Together with Plus Company agencies, we use our collective strengths to form bespoke, innovative and integrated teams that deliver a positive impact on your business. That means faster time to market, less bureaucracy to navigate, and no end to the creative magic-making for our clients.