Senior Content Strategist

The role

About Us

We Are Social is a global socially-led creative agency with unrivalled social media expertise. With more than 1,200 people spanning four continents, we deliver world-class creative campaigns and strategies based on social insights, for forward-thinking brands. 

Our Strategy department is a crucial part of the Agency’s success. We help clients place Social Thinking at the heart of their marketing, focusing on understanding people and the evolving role of social to uncover powerful, socially-driven, data-informed insights that deliver real business value.

We are seeking a Senior Content Strategist to report directly to the Head of Strategy. In this role, you will serve as the day-to-day operational anchor and craft mentor for the Content Strategy (CS) team within the Strategy Department. This is an exciting opportunity to provide peer guidance, champion high strategic standards, and play a pivotal role in shaping impactful, daily work for our clients.

Key Responsibilities

Strategic Planning & Content Direction

• Collaborate with the Planning team to develop strategic proposals, through conducting research in social listening, competitor audits, and best-in-class social media practices.
• Lead monthly always-on content planning in collaboration with strategy and account teams, translating client priorities and campaign objectives into structured content calendars, including topic ideation and platform-specific recommendations.
• Establish and maintain content governance standards, ensuring alignment on tone of voice, content quality checks, and publishing guidelines across all client social channels. 

Trend, Culture & Industry Intelligence

• Design, audit, and continuously improve social monitoring efforts across accounts.
• Drive ongoing research and insights (R&I) into cultural, category, and platform shifts to proactively identify emerging content opportunities, audience behaviors, and strategic white spaces for client brands.
• Translate cultural and performance signals into actionable opportunities, including real-time trendjacking and reactive content ideas that drive relevance, engagement, and brand participation in culture.

Platform & Community Management

• Drive day-to-day platform operations including content scheduling, publishing workflows, and ongoing page maintenance such as highlights, pinned content, and profile updates to ensure optimal channel health
• Oversee community management activities across client social channels, including monitoring, responding to comments and direct messages, and ensuring timely, brand-aligned engagement with audiences.
• Establish and maintain escalation protocols for social media issues, including community risks, reputational concerns, and real-time incidents, ensuring timely escalation to relevant internal stakeholders.

Insights, Reporting, & Performance Optimisation

• Support the CS team in maintaining and enhancing the quality of reports produced by the CS team by aligning insights and recommendations to client needs, and presenting data through effective visualisation.
• Work with performance data to interpret metrics, identify what is driving engagement, and translate findings into clear content and channel optimisation actions.

Data Systems, Tools, & Advisory

• Plan, design, and implement new data systems and processes for onboarding new accounts smoothly
• Act as a trusted adviser to internal teams on data analytics and reporting matters, based on client requirements.
• Explore and evaluate new advertising technology solutions (both free and paid) to enhance current data systems and integrate them into strategic workflows.
• Serve as the central knowledge point for all CS tools, making informed recommendations when current tools do not meet strategic servicing needs.

Mentorship & Operational Guidance 

• Mentor the CS team to strengthen their practical capabilities in data analytics, visualization, and strategic thinking.
• Act as a daily sounding board for the team on workload balancing, offering guidance on how to prioritize tasks and navigate day-to-day project workflows effectively.
• Review team drafts and frameworks in a collaborative, coaching capacity to help team members elevate their strategic thinking and visual execution.
• Foster a collaborative team environment by encouraging active knowledge-sharing around new tools, platform trends, and strategic frameworks.

Requirements

What are we looking for:

• At least 6 years of relevant experience in social media work in advertising, PR, or a similar field.
• Proven experience in leading and managing social media properties such as Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok on a global/regional scale, and experience with managing user-generated content campaigns or communities. Knowledge of Twitch or other social channels will be a plus.
• Proven experience in data analytics for social media, such as database design/setup, social listening, integrating different data points for holistic analysis, and deriving insights for channel/content optimisation using data analysis and creative thinking. Able to showcase and articulate his/her knowledge in measurement metrics mapping across client objectives 
• Able to exercise good judgment on what is considered a good content strategy. 
• Experience in social analytics/ listening tools such as Brandwatch, Sprinklr, Sysomos, or Talkwalker is required.
• Experience in managing social media properties of regional/ global accounts, preferably tech-brand accounts.
• Working knowledge of additional analytics/ ad tech tools such as Google Keyword Planner, Power BI, and Tableau will be a plus.
• Experience in leading teams, as well as client and project management.
• Team player with strong attention to detail. Able to lead and inspire teammates by example.
• Demonstrate strong social/ cultural curiosity and a clear understanding of current social trends and technology.

At We Are Social Singapore, we celebrate diverse perspectives and experiences, believing the best ideas come from unique voices and talents, including those not traditionally represented in advertising. We are an equal opportunity employer and welcome people from all backgrounds, reviewing every application fairly against the requirements of the role and striving to ensure everyone feels valued, included, and empowered to contribute to our shared success. #LI-JT1