Featured SPECIAL REPORT Digital 2024 Featured | 31 Jan 2024 Our Digital 2024 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally.
Thought Leadership WHY BRANDS NEED TO STAND OUT, NOT FIT IN, ON SOCIAL 18 May 2024 Brands are increasingly comfortable producing phone-shot content, but, does shooting on a phone in of itself signal truth to audiences any more? And, is it possible or wise for a brand to meaningfully present itself as a real person in the world? In this piece, Dan Keefe explores just that.
Thought Leadership How Alpha-Gen Z interplay is shaping culture 10 May 2024 A new wave of youth has been creating its own version of social, in the form Gen Alpha. But louder even than Alpha’s presence itself is the response from other generations. In this piece, Mira Kopolovic, examines how Gen Alpha’s new codes of youth culture are having a ripple effect on Gen Z’s values.
Challenging influencers to ‘Switch On Social Travel’ with CONTIKI 8 May 2024 The campaign flips the script on traditional travel influencer marketing, tapping into the culture of ‘disconnecting to reconnect’
The Feed The Feed: Microfeminism, vigilante creators and #ShikShakShok 3 May 2024 We're diving into the The Feed with trends including TikTokers taking feminism into their own hands, creators giving us the long-story short and, Gen Z modernising Arabic for the social media age.
Reports Digital 2024 April Global Statshot Report 24 Apr 2024 The first three months of 2024 have seen a number of big digital milestones, and our huge new Digital 2024 April Global Statshot Report – published in partnership between We Are Social and Meltwater – reveals a wealth of impressive headlines and trends.
Events Looking back on our Digital & Social summit 26 Apr 2024 Last week we hosted our first ever Digital & Social Summit, where we shared strategies to help brands stand out on social. Check out the talks and catch up now.
Mashup We Are Social’s Tuesday Tuneup 23 Apr 2024 Snap to add watermarks to AI-generated images, LinkedIn is testing new Premium Company Pages, TikTok is working on an AI-based text-to-speech feature and more social media news.
Mashup We Are Social’s Tuesday Tuneup 21 May 2024 X adds new features to Communities, TikTok is testing a new collaboration feature, TikTok tests generative AI in search results, and more social media news.
Mashup We Are Social’s Tuesday Tuneup 14 May 2024 TikTok starts labelling externally created AI content, Meta and X adds new AI tools for ads, Meta updates its business subscriptions and more social media news.
Mashup We Are Social’s Wednesday Wrap Up 8 May 2024 Instagram update will show more content from smaller creators, Snap adds a host of new features, Meta adds new AI labelling and more social media news.
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