News We Are Social: Tuesday Tune-Up #26 14 Feb 2012 Its Valentines Day, which means that todays social media headlines are bought you with all the commercialised love on offer. Leggo’s sends personalised Valentine’s Day love songs in Facebook campaign Leggo’s is creating personalised love songs on its Facebook page by giving away free love songs as part of its Valentines Day program. Liking a brand […]
News Facebook use by brands in Australia 9 Feb 2012 The latest data from Socialbakers, looking at the Australia’s top Facebook pages in January by different criteria:
News Social Media for Retail 8 Feb 2012 Shopping has always been a highly social experience, so it’s little surprise that retailers all over the world are exploring how they can best harness social media, both online and on the high street. This is a topic I explored in the above presentation, which I gave at the Asia Pacific Retailers Convention in Singapore […]
News We Are Social: Tuesday Tune-Up #25 7 Feb 2012 Welcome to our weekly super bowl of the top plays in social media, racking up the yards in activations, engagement and statistics from all over the web. So get practising your end zone dance, because here comes the touchdown pass – the Top 10 stories in social media this week; 1. Companies boosting digital marketing […]
News Social business: Social media integration 2 Feb 2012 Some useful research from InSites Consulting, who conducted a survey of 400 senior marketing managers in the US and the UK. Most importantly, it found a positive correlation between the extent of social media integration and the company’s financial results. The results are summarised nicely in this infographic: The research also showed that technology, telecom […]
News We Are Social: Tuesday Tune-Up #24 31 Jan 2012 ‘The back’ is back for P&G’s Oral-B P&G has revived their TV 80’s ad character ‘Rob the dentist’ in a new Facebook campaign. Fans on Facebook can upload backgrounds pics and share where they think Rob the dentist has been since the 80’s. Best entry wins $10k. […]
News We Are Social: Tuesday Tune-Up #23 24 Jan 2012 US online ad spend to grow to almost $40 billion Online spending on ads in America will grow 23.3% to $39.5 billion in 2012 as the internet proves its worth to advertisers in a tough economic climate. Fast growth has seen online pull ahead of some traditional media and this year US online ad spending […]
News Marketers Still Struggling With Social 20 Jan 2012 A recent McKinsey Global Survey revealed that marketers see clear value in social media when it comes to driving customer engagement, but they feel they are ill-equipped to transform insights into action because they do not have sufficient familiarity with skills such as data analytics. How companies are using digital tools In the past 2 […]
News We Are Social: Tuesday Tune-Up #22 17 Jan 2012 Murdoch: We screwed up MySpace ‘in every way possible’ After joining twitter at the start of this year, it seems that Rupert Murdoch has been inundated with questions about failing social network MySpace. Murdoch responded curtly: At Ford, social media is bigger than advertising Matt VanDyke, director-U.S. marketing communications for Ford has told Ad Age: At […]
News What do consumers want from social? 15 Jan 2012 A study from the CMO Council of 1300 consumers and 132 senior marketers revealed a profound difference between what consumers want from brands in social media, and what marketers think they want. The study is 31 pages long and worth a read, but being the social people we are, we’ve done it for you. The […]
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