Blog - Page 108 of 133 - We Are Social Australia

We Are Social’s Tuesday Tune-up #110

Worldwide mobile connections to reach 6.6 billion this year The International Telecommunication Union (ITU), a UN agency no less, has released figures on the growth of mobile connectivity around the world. There are currently 2.7 billion people online, though increasing figures suggest that, by the end of 2013, mobile connections around the world will amount […]

We Are Social’s Tuesday Tune-up #109

Social ad spending on the up eMarketer has reported that marketers’ budgets for social are set to increase. In August 2013, social ad spending made up, on average, around 6.6% of marketers’ budgets – it’s set to increase to 9.1% in the next year, then zoom to 15.8% within five. Play.com reaps the rewards from social […]

We Are Social’s Tuesday Tune-Up #107

Australians are tech wearers According to a study made by Rackspace, surveying 750 Aussies aged between 18 and 64, Australian people love wearing technology. From health and fitness monitors, action cameras to smart watches and glasses, 35% of Australian use wearable tech compared to only 18% in UK and US. Aside from the obvious benefits, […]

We Are Social’s Tuesday Tune-Up #107

Welcome to this week’s round up of news from around the globe! What do advertisers really think about Facebook? Ad Age recently took a look at how Facebook has changed from an experimental ad channel to a mature part of the media mix for marketeers, and in news that should surprise no-one, the number who […]

We Are Social’s Tuesday Tune-Up #106

Welcome to this week’s edition of the Tuesday Tune-Up! Facebook tests autoplay videos Facbeook has begun testing videos that play automatically in the newsfeed when a user scrolls past them. The system, which will be available to a small number of US Android users, does not include automatic audio; sound is enabled by clicking on […]

The tragedy of disaster marketing

Marketing Magazine recently published an article by me on using tragedy as content. They’ve been kind enough to let us reproduce it in full below: 12 years ago, two planes were hijacked and flown into the World Trade Centre in New York, collapsing both towers. A plane was also crashed into the Pentagon, and a […]

The Week According To The Internet #38

This week; Doggy goggles, the wise words of Ron Burgundy and how to respond to a text from the wrong number. It’s been a few weeks, but The Week According To The Internet is back and more ridiculous than ever! #THICKE: Blurred lines parody. AWKWARD: Have you ever received a text from the wrong number? […]

We Are Social’s Tuesday Tune-Up #105

Instagram ads are coming Instagram are planning on introducing an ads feature within the next year. Since inception, Instagram’s main focus has been on simply growing its user base which as you will read below has been very successful. However, similarly to Facebook, it is now looking to monetise it. Instagram reaches 150m monthly active […]

We Are Social’s Tuesday Tune-Up #104

DJs tries to recapture youth market David Jones Australia has launched an interactive, shoppable campaign in a bid to attract young shoppers and capitalise on growth in the online space. The campaign, called ‘#WeAre’, aims to promote its stable of youth-focused fashion designers including Bec & Bridge, Finders Keepers, MinkPink and Shakuhachi. It is led […]

Australia Decides: The 2013 Social Media Elections [Infographic]

Stay up to date

Subscribe to our blog for hot takes on social and internet culture. You can unsubscribe at any time.