News We Are Social: Tuesday Tune-Up #30 13 Mar 2012 Tourism Australia launches Pinterest Tourism Australia has launched a profile on the worlds fastest growing social platform Pinterest. In Australia Nielsen reported a surge in Pinterest’s unique audience numbers, from 140,000 in Dec to 360,000 in Jan. A spokesperson for TA described it as “perfect for tourism, since it’s all about sharing great visual content, and […]
News We Are Social’s Social Business Notes #4 9 Mar 2012 Welcome to We Are Social’s Social Business notes #4, a review of the best social business thinking from around the web in the last month. Its been an even busier month so worth saving this for your commute or a lunch time read. Social business strategy & frameworks Neil Perkins has written about the 70, […]
News We Are Social: Tuesday Tune-Up #29 6 Mar 2012 Nielsen Australian Online Consumer Report Nielsen Online Consumer Report 2011-2012 shows continuation in the Australian digital and social revolution, with Facebook, mobile and tablets driving the most substantive change. Find following some of the highlight statistics: One in four online Australians ‘Like’ a brand or organisation on Facebook on at least a weekly basis One […]
News 10 changes to Facebook you need to know 2 Mar 2012 The changes that Facebook announced at their fMC event in New York on Wednesday represent a fundamental shift in brands’ relationship with Facebook. The new Timeline functionality for brand pages is only the tip of the iceberg – Facebook have, in effect, given brands a 30 day ultimatum to totally change the way they manage […]
News Facebook Timeline for Pages now live! 1 Mar 2012 Facebook have just made Timeline live for all Pages! As well as We Are Social’s (the 1st agency with a timeline?), you can see Coca Cola’s below – and other brands that already have them live include Jaguar, Dove, Xbox, Ford, Starbucks, Nike, Burberry, Louis Vuitton, Red Bull, Tiffany & Co., The New York Times, […]
News We Are Social: Tuesday Tune-Up #28 28 Feb 2012 KFC throws a party for 100 Facebook friends KFC launched the next stage of it’s ‘Goodest Get Together’ promotion in which one lucky winner threw a party for 100 Facebook friends. Big Aussie business lags behind in social media uptake According to a new study by eMarketing Connected, less than half of the BRW top […]
News 15 Social Media Marketing Trends to watch out for in Australia in 2012 23 Feb 2012 Our friend David Wesson has kindly agreed to share his presentation into the big 15 social media trends that will impact Australian marketers in 2012:
News We Are Social: Tuesday Tune-Up #27 21 Feb 2012 Woolworths launches pop-up mobile supermarket To support the launch of a mobile shopping app, Woolworths launched a pop-up virtual store at Town Hall station Sydney, where people could shop for their groceries by scanning QR codes. The idea pays homage to Tesco’s award winning Home Plus subway virtual store. Social media engagement is ‘the top […]
Uncategorized Edelman Trust Barometer 2012: Analysis 17 Feb 2012 2012′s Edelman Trust Barometer was released a few weeks ago, the latest instalment of the global trust and credibility study. It shows an overall decline in trust globally, with steep declines in the levels of trust in government and business. Government is now the least trusted institution–trailing business, media, and NGOs. Media generally saw an […]
Uncategorized We Are Social’s Social Business notes #3 16 Feb 2012 Welcome to We Are Social’s Social Business notes #3, a review of the best social business thinking from around the web in the last month. Quite a bumper month so worth saving this for a well earned coffee break. Owyang’s approach to social business I for one always enjoy a good framework and we’ve got […]
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