Our Insights

The ‘Outlaw’ Burger is back and Burger King NZ is framing their customers Burger King NZ has just reintroduced their previous ‘hot-cake’ sales item: The Outlaw Burger. This time around they’ve created  a socially driven campaign and are putting their customers up on the ‘WANTED’ billboard. The idea is simple: If you buy the Outlaw […]

Beats by Dr. Dre and The Beats Pills The US headphone giants Beats by Dr. Dre – a client in 4 of our global offices, New York, London, Paris and Munich – launched a new campaign: The Beats Pills. Different characters were created to bring the ‘Small but Loud’ credentials of Beats’ portable Pill speaker […]

BuzzFeed launches in Australia BuzzFeed’s Australian site launched this week, with Andy Wiedlen, global chief revenue officer, expecting a “snarky” local audience. Wiedlen is urging advertisers to try a more social style of advertising, saying “Our view is the internet is awesome, it allows people to find cool stuff to share, so why don’t advertisers do […]

Toyota takes to the road with social mobile app Toyota is launching a social mobile app to help curate drivers’ road trips with maps, photos and location tags to put the brand at the heart of driving experiences. It lets users store route maps and geo-location tools allow photos to be tagged and stored along the […]

Welcome to this week’s round-up of social media news from around the globe! Mobile internet usage is massive in Western Europe According to eMarketer research, nearly half of all Western European mobile users will access mobile internet at least once a month in 2014. That figure is up from 40.0% in 2013, expected to rise […]

By Andy Spry, Media Manager for We Are Social. Facebook recently announced that on the 9th April it will say goodbye to Sponsored Stories. Since being introduced in 2011, the format – which suggests pages a user might Like based on their friends’ interactions with a sponsored page – have come under a lot of scrutiny. It’s been a […]

Over three quarters of US online adults use social networks Research by Pew Internet has found that 73% of online US adults now use social networking in some form. Facebook is the predominant platform, with 71% of all online adults having a presence in 2013, up from 67% in 2012. Interestingly, Pinterest (21%) was more […]

Social media updates from passengers stranded in Antarctica Some of the 74 passengers currently awaiting rescue on Russia’s MV Akademik Shokalskiy have been keeping family and friends updated via Twitter, Vine, Youtube, Google+ and Skype. Passengers Alok Jha and Laurence Topham, who are journalists with The Guardian, as well as Chris Turney, a professor and leader on the expedition have been […]