News We Are Social: Tuesday Tune-Up #39 15 May 2012 One billion people use social media According to a report from the ITU, there’s now over one billion people using social media worldwide. More interestingly, mobile is fast becoming the main way that the majority of people are using Facebook. Use of geo-social apps grow It’s well known that smartphone use is rising, but one […]
News Mobile is not a separate platform 10 May 2012 Tom Smith, founder of GlobalWebIndex, exclusively talks us through their latest reasearch into mobile internet usage around the world. For many brands, mobile marketing is an exciting prospect but largely under invested, particularly considering the rapid growth of adoption and usage. Everyone knows that mobile is important, but incorporating it into an overall marketing strategy […]
News We Are Social: Tuesday Tune-Up #38 8 May 2012 MasterChef Twitter hashtag targeted by spammers During the last episode of Masterchef, spammers targeted the promoted Twitter hashtag #MasterChefAu. Of the 5,205 tweets it is estimated that one quarter were spam. It was reported that Twitter terminated the accounts. Participation inequality: 1/9/90 rule no longer applies? After carrying out an in-depth investigation into how the UK online […]
News The Social Media Olympics 4 May 2012 An nice infographic from the IOC looking at how media coverage of the Olympics has evolved over time, culminating in this year’s social media Olympic Hub:
News Social Media – Global Best Practices 3 May 2012 eMarketer recently ran a webinar on Social Media in the Marketing Mix – Global Best Practices, which covered the following: How are marketers creating and executing global social media campaigns? How can companies overcome cultural, language and other barriers when doing social media marketing? What are the best practices for businesses to manage their social […]
News We Are Social: Tuesday Tune-Up #37 1 May 2012 Welcome to your weekly social status update, a round up of the biggest stories in social media. Without further adieu; Paying for Tweets a PR disaster waiting to happen An ABC Media Watch revelation last Monday has opened a can of worms for organisations paying celebrities to tweet for them. The Australian highlighted the negative response by the Australian […]
News 12 Provocations on The Future of Social 30 Apr 2012 The team here at We Are Social spends a lot of time tracking the latest developments in social media. A large part of that investigation is designed to help us put together an accurate and up-to-date picture of social media platforms and their audiences around the world. However, in addition to mapping out today’s social […]
News We Are Social: Tuesday Tune-Up #36 24 Apr 2012 Trust in social grows According to Nielsen’s latest Global Trust in Advertising report, social networks and consumer-generated media continue to have a significant impact on advertising as consumers reliance on word-of-mouth in the decision-making process has increased significantly. The report showed that 92% of consumers trust friend’s recommendations above all other forms of advertising – […]
News Making Friends & Influencing People 19 Apr 2012 In our discussions with marketers around the world, one of the questions we hear on a regular basis is: What advice would you give to a brand that’s just starting out in social media? It’s a question that’s come up again a few times in recent days, so we thought it would be helpful to […]
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