Our Insights

Sorry, you’re not famous enough A mural in Los Angeles made social headlines last week for being exclusive to “influencers.” As the story went, only people with 20K+ Insta followers or a verified account could access the mural. Photos circulated of a security guard guarding the entry, ready to knock us non-influential folk back. The mural depicted […]

What's the life of a community manager like? According to these examples, it's a lot of fun.

Unilever takes a stand against influencers buying followers Unilever is cracking down on influencer fraud by calling out people who buy ‘bots’ and fake followers. Their CMO has stated that they will stop working with influencers who buy followers, as they feel that it constitutes a ‘dark’ side of marketing practices and misleads the consumer. Yay to […]

Research shows fewer people are using Facebook to discover and discuss news Messaging apps such as WhatsApp have overtaken Facebook as the platform of choice to discover and discuss news with friends, the seventh annual Digital News Report has found. The new report suggests that younger users in particular are more likely to turn to […]

Look out Snapchat, Instagram is coming for your ‘Discover’ audience Any older siblings out there? Remember when your kid sister/brother used to steal all your clothes, mimic what you’d say, and use “but Timmy got to do it!” as a justifiable argument when asking for something they were way to young to be doing at […]

Facebook falls from top three as teens leave According to a recent study by Pew Research Centre, Facebook has dropped out of the top three social networks for teens in the US, as “only 51% of teenagers ages 13-17 in the US still use the social platform,” plummeting from 71% three years ago. YouTube, Instagram […]

Facebook Marketplace expands into home services  Last week, the social network made its first move into the home services market by launching a new feature to enable users in the US to browse Facebook Marketplace for thousands of home service professionals. The new feature will allow users to see professionals’ ratings, reviews, credentials and location, plus […]

Snapchat updates its design (again) and adds new video ads As part of efforts to win back users it alienated with its recent redesign, Snapchat has unveiled yet another design update to help address some of the issues. The update includes bringing friends’ video stories back alongside the media and celebrities in the Discover section, as […]