Our Insights

BREAKING NEWS: An unbroken egg has broken the internet Move over, @KylieJenner, this one’s no yolk. A generic picture of a brown egg has racked up 37 million+ likes and counting, which cracks Jenner’s birth announcement of daughter Stormi Webster from February 6, 2018 (18 million likes). So what exactly turned 2019 into twenty nine(pro)tein? No […]

Facebook adds CTA stickers in Stories for businesses  Facebook Stories are growing, thank god, given the amount of time and $$$ the platform has invested in promoting and improving them. The latest boost to the feature is the introduction of call-to-action stickers for Page Stories, designed to help businesses make more effective use of the option […]

'Tis the season to reflect. See 2018 as told by Google, find out the new way to slide into DMs and more in this week's #TuesdayTuneUp.

2018 has been another year of firsts here at We Are Social. We celebrated our first decade in business. Launched our first two dedicated divisions – We Are Social Sport in London and We Are Social Studios, now in four offices across Europe. And we even welcomed Dubai-based Socialize to the family through our first-ever acquisition. We also opened our first […]

  Facebook introduces a sharable, Pinterest-like collection tool Last week, Facebook announced it will be making saving posts more social with the launch of its new shareable collections feature. The update will allow users to share collections of saved posts with friends by adding them as ‘contributors’ to the collection. According to the platform, millions of […]

Tumblr bans boobs The microblogging platform announced they’ll be banning all adult content, as of December 17. And it’s not just photos. Even adult illustrations are getting the chop. Tumblr have started to identify existing adult content using AI, with mixed results. A vast number of very SFW images have been incorrectly tagged, leading to […]

The ‘Netflix of Sport’ launches in Australia Merry Christmas, sports nuts! Just in time to avoid talking to your family on Christmas Day, Kayo Sports, the brainchild of Foxtel chief executive Patrick Delany, has now launched. While streaming services like Netflix and Stan have been competing on films and TV shows for a few years here […]

For the first time ever, digital advertising is set to hit $100 billion in 2018, and platforms react accordingly - with more ad formats. Read up on the latest from this week's #TuesdayTuneUp.