News We Are Social’s Tuesday Tune-Up #139 13 May 2014 Facebook releases new insights tool Facebook has launched a new Audience Insights tool, which gives US users of ad manager access to information about people on the network. Advertisers can gain access to demographics, page likes, location/language information, Facebook usage and purchase activity for three different groups: all Facebook users, those connected to a brand’s […]
News We Are Social’s Tuesday Tune-Up #138 6 May 2014 Relief organisation Misereor introduces ‘The Social Swipe’ What’s the one thing people always have with them? A credit card. To encourage donations, Misereor introduced The Social Swipe – an interactive poster that has a slit in the middle where people can insert and swipe down their credit card to make a donation of two Euros. Swiping […]
Uncategorized #vogueisdead 1 May 2014 B&T recently published an article I wrote about the phenomenon of social media parody. They’ve been kind enough to let us reproduce it in full below: Charles Caleb Colton once said, “Imitation is the highest form of flattery”. But what would he say about parody? Parody is imitation for comedic effect and by its nature […]
News We Are Social’s Tuesday Tune-Up #137 29 Apr 2014 Sharing is caring. Caring is loving. Loving is amazing. Pedigree strictly followed this old saying in their latest YouTube campaign. In order to raise money for their Adoption Drive program, Pedigree created a 60 second video of cute puppies playing in front of the camera. Based on the premise that if a video goes viral […]
News We Are Social’s Tuesday Tune-Up #136 15 Apr 2014 Heartbleed Exposes a Problem With Open Source, But It’s Not What You Think.. A week after the Heartbleed OpenSSL vulnerability wreaked havoc across the web, the conversation is shifting from reaction to reflection. The discussion is no longer about what to do now, but what can be done to prevent another Heartbleed from happening in the future. […]
News We Are Social’s Tuesday Tune-Up #135 8 Apr 2014 Ahead of the curve or setting the trend? I wanted to start this week’s Tuesday Tuneup with a quick thought piece. The Social Media market place has seen some massive changes over the last year: new platforms, takeovers, rejections, new features, dropped features and more. The screen real estate is now the field of battle […]
News We Are Social’s Tuesday Tune-Up #134 1 Apr 2014 April Fools by brands on social Vegemite, an iconic staple to Australian culture tweeted that they have a new energy drink as a part of an April Fool’s Day prank. Google is looking for a “Pokemon Master” by updating Google Maps with pokemon you can find and “catch” Pepsi scares commuters waiting at bus […]
News We Are Social’s Tuesday Tune-Up #133 25 Mar 2014 TV Twitter ratings come to Australia Nielsen has announced that it will launch Nielsen Twitter TV Ratings in Australia in the second half of this year, making it the third market to get the service. The TV metric, based entirely on Twitter data, will measure the total activity (Tweets, Unique Authors) and reach (Impressions, Unique Audience) […]
Uncategorized We Are Social’s Tuesday Tune-Up #132 18 Mar 2014 Whaling (minus harpoons, thank goodness) First there was planking. Now, the whacky world of Vine brings you the latest social craze, #whaling – which basically involves hurling oneself about in a whale-like fashion and capturing your efforts on video to share with the world. If Karl Stefanovic does it, it must be cool, right? Apple adds a […]
Uncategorized We Are Social’s Tuesday Tune-Up #131 11 Mar 2014 Celebs join Sheryl Sandberg’s campaign to stop calling girls ‘Bossy’ Sheryl Sandberg said in Lean In that we shouldn’t call girls “bossy” and that “When a girl tries to lead, she is often labeled bossy.” A year since her topical book was released, she’s rallied the support of some famous ladies to come together and […]
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