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TUESDAY TUNE-UP #307

Snap Inc. ventures further into AR to compete with Instagram Stories Since the launch of Instagram Stories, Snapchat has been seeking ways to innovate and compete with the growth of Instagram, which has overtaken it in daily active users. Image via Recode (Snap is now at 173m) Snap inc. CEO Evan Spiegel announced recently that the company had […]

Tuesday Tune-Up #306

Instagram hits 800m users & sees in-app video creation quadruple Insta is already overtaking Snapchat, but could YouTube be next? The last five months of user growth have been the fastest of Instagram’s existence, with 100 million users signing up between April and September. Interestingly, production of videos within the app has quadrupled in the last […]

Tuesday Tune-Up #305

Facebook and Google account for 63.1% of US digital ad revenues The latest figures from eMarketer show that Facebook and Google combined will account for 63.1% of all digital ad spend revenues in the United States in 2017. This will also be the first year that Facebook has captured one in five of every ad dollars spent. […]

Digital Isn’t “New Media” Anymore

While digital has existed for nearly decades, many marketers still think of it as a standalone medium or activity. Our global consultant Simon Kemp says this outdated mindset is holding the industry back from truly harnessing the power of digital. Hear his tips for adapting marketing plans to meet audiences’ complex needs in this ever-evolving […]

Tuesday Tune-Up #304

Getting vocal (and local!) on social While the #VoteYes campaign is gaining a lot of traction, some Sydneysiders spotted anti-marriage equality skywriting messages over the past weekend. But you know what has even more reach than the sky? Social media. Leave it to the lovely folks of the internet to manipulate the skywriting message to […]

Tuesday Tune-up #303

Apple renews support of Marriage Equality On the eve of its globally anticipated launch event, Apple has turned its attention to Australia with an official statement in support of marriage equality, reiterating their stance on this issue originally expressed during the US campaign in 2015. This follows similar expressions of support from other locally represented […]

Tuesday Tune-Up #302

Pay for your nuggets by smiling KFC has launched Smile to Pay technology in one of its China stores. The technology uses a few of seconds facial scanning with a 3D camera to detect the identity of the person paying, along with their phone number, to protect against fraud. The particular KFC store is a […]

Tuesday Tune-Up #301

US app stats smell death for Snapchat Ever feel like a washed-up has-been trying to keep up with the cool crowd? Right now, so does Snapchat. ComScore’s 2017 US Mobile App Report revealed that the infamous ghost is notably absent from the list of most-essential apps for 18-to-34-year-olds. Facebook (29%) and Instagram (11%) are both featured in […]

Tuesday Tune-Up #300

A Total (Solar) Eclipse of the Internet ICYMI, the US is witnessing the first total solar eclipse this century. And like every national event before it, and likely after it, the internet responded as we’ve come to expect. Memes and puns galore? Tick. Every social media platform livestreaming the event? Tick. Brands jumping on the moment? […]

Tuesday Tune-up #299

Deepmoji is breaking barriers in social sarcasm and hate speech detection The wunderkinds at MIT have developed an AI programme that spots emotion and sarcasm through the contextual use of emojis in messages. Researchers analysed over 1.2 billion tweets enabling DeepMoji to recognise sarcasm (historically a very difficult task to automate in social) and spot […]

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