Our Insights

So Cannes is done for another year, and the restaurants along the Croisette must now revert to their out-of-season prices. As ever, there was lot to enjoy, but since you’ve probably spent the past week being repulsed by the attendees’ social feeds, I’m going to focus on what there was to learn. No mentions of […]

Facebook tests new positioning of groups In what Mark Zuckerberg describes as an attempt to make Facebook a place for more “meaningful” online connections, Facebook is testing an expansion of its Groups feature that will put communities at the centre of the social network. The most active group I am in encourages people to recreate […]

Cody Desmond | 13 June 2017 Facebook gets colourful for pride month Facebook is turning all the colours of the rainbow for pride month by rolling out a variety of ways for you to show that you support the cause. You can now change your profile photo overlay, use the already fan favourite ‘pride reaction’, […]

We Are Social has expanded!

Snapchat introduces Custom Stories Snapchat just changed the friend group game. With Instagram breathing down its neck, the ephemeral genius is taking extreme measures to prove its playful platform really is more fun. Cue Custom Stories – a feature that allows users to create a specialised group (and judgement free zone) to share content together from wherever they are. It works […]

Should Instagram be arrested for blatantly stealing Snapchat's ideas? There's a platform police force for that! See the latest from lenses, location searches, and the law in this week's #TuesdayTuneUp

Gelato shop not so sweet to social media employee after disastrous Instagram ‘joke’ Do you N2? If you’ve never had the “Extreme” experience, N2 Extreme Gelato is a Sydney-based ice cream company that made itself famous on social for infusing its unique frozen creations with Nitrogen before dressing them up with crazy edible accessories. While the company is known for being […]

Snapchat Introduces a New Ad Management Tool Anyone else feel like Snapchat is just the immature little brother everyone in the family is waiting on to grow up? Well, welcome to adulthood, Snapchat. No armpit hair has yet been spotted, but the notoriously brand unfriendly platform announced they will be following social suit and introducing a long-awaited […]