Uncategorized We Are Social’s Tuesday Tune-Up #126 4 Feb 2014 BuzzFeed launches in Australia BuzzFeed’s Australian site launched this week, with Andy Wiedlen, global chief revenue officer, expecting a “snarky” local audience. Wiedlen is urging advertisers to try a more social style of advertising, saying “Our view is the internet is awesome, it allows people to find cool stuff to share, so why don’t advertisers do […]
News We Are Social’s Tuesday Tune-Up #125 29 Jan 2014 Toyota takes to the road with social mobile app Toyota is launching a social mobile app to help curate drivers’ road trips with maps, photos and location tags to put the brand at the heart of driving experiences. It lets users store route maps and geo-location tools allow photos to be tagged and stored along the […]
News We Are Social’s Tuesday Tune-Up #124 21 Jan 2014 Pinterest is giving the GIF a go Pinterest is experimenting with a new feature that allows pinners to pin and play animated GIFs within the platform. Instead of uploaded GIFs appearing as still images, they will contain a “play” button so users can pause and play them with ease. The new product can also recognise […]
News We Are Social’s Tuesday Tune-Up #123 14 Jan 2014 Welcome to this week’s round-up of social media news from around the globe! Mobile internet usage is massive in Western Europe According to eMarketer research, nearly half of all Western European mobile users will access mobile internet at least once a month in 2014. That figure is up from 40.0% in 2013, expected to rise […]
News Facebook scraps Sponsored Stories 13 Jan 2014 By Andy Spry, Media Manager for We Are Social. Facebook recently announced that on the 9th April it will say goodbye to Sponsored Stories. Since being introduced in 2011, the format – which suggests pages a user might Like based on their friends’ interactions with a sponsored page – have come under a lot of scrutiny. It’s been a […]
News We Are Social’s Tuesday Tune-Up #122 7 Jan 2014 Over three quarters of US online adults use social networks Research by Pew Internet has found that 73% of online US adults now use social networking in some form. Facebook is the predominant platform, with 71% of all online adults having a presence in 2013, up from 67% in 2012. Interestingly, Pinterest (21%) was more […]
News We Are Social’s Tuesday Tune-Up #121 31 Dec 2013 Social media updates from passengers stranded in Antarctica Some of the 74 passengers currently awaiting rescue on Russia’s MV Akademik Shokalskiy have been keeping family and friends updated via Twitter, Vine, Youtube, Google+ and Skype. Passengers Alok Jha and Laurence Topham, who are journalists with The Guardian, as well as Chris Turney, a professor and leader on the expedition have been […]
News We Are Social’s Tuesday Tune-Up #120 24 Dec 2013 Holden attacked on social media Australian car company, Holden, has been attacked for their current ‘Think About This’ campaign which aims to reassure Aussie consumers it’s committed to building “the best cars” for Australia, despite moving their manufacturing off-shore. Loyal Holden consumers were not shy in venting their anger on Facebook, ridiculing the new campaign […]
News This Week According to the Internet #44 20 Dec 2013 This week; surprise secret Santa from Bill Gates, warm fuzzies from WestJet’s Christmas giveaway and an adorable next level Christmas card. Check out what we’ve been following this week: WRECKING BUDGETS: It’s our PM’s turn to come in like a Wrecking Ball (last Wrecking Ball parody, we swear!) WARM FUZZIES: If this ad from WestJet […]
News A new chapter for We Are Social 18 Dec 2013 When Nathan and I started We Are Social in June 2008, we set out to create the best social media agency in the world, equipped only with a couple of laptops and some big ideas. Together, with our team of over 400 people in eight countries around the world, we now feel as though we […]
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