Digital 2021 Australia
Australians have been relying more and more on digital and social media in every aspect of their daily lives, and as a result, they now spend over 40% of their waking hours online.
Social media is more crucial than ever, now used by roughly 80% of the population not only to connect with friends and stay up-to-date with news, but also to discover and research brands.
Social gaming, video streaming and online shopping are also a big part of their digital diet, offering marketers countless new opportunities to engage them.
Read the full report to find out more about the evolving digital behaviour of Australian consumers across internet, social media, mobile and e-commerce.
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