10 Sep 2024 Next Gen Influence https://wearesocial.com/au/blog/2024/09/next-gen-influence/ In our report we uncover five trends illustrating the next generation of influence - and the creators driving them.
10 Jul 2024 adidas ‘Pro Evo’ https://wearesocial.com/au/case-study/adidas-pro-evo/ We needed to unleash the Pro Evo 1 and adidas’ ‘lightest ever’ story with maximum impact. What this couldn’t be...
07 Jul 2024 First creator-led music video from Samsung https://wearesocial.com/au/blog/2024/07/samsung-tate-mcrae/ We Are Social Australia and Samsung unveil first creator-led music video for pop sensation Tate McRae.
18 Jun 2024 Adidas: the long slow run https://wearesocial.com/au/case-study/adidas-the-long-slow-run-2/ Adidas wanted us to show exactly what running means to real runners across the globe, to rail against existing sports...
11 Jun 2024 Coi Leray + Trinity Rodman ‘Get Loud’ Presented by Bose https://wearesocial.com/au/case-study/coi-leray-trinity-rodman-get-loud-presented-by-bose/
10 May 2024 How Alpha-Gen Z interplay is shaping culture https://wearesocial.com/au/blog/2024/05/how-alpha-gen-z-interplay-is-shaping-culture/ A new wave of youth has been creating its own version of social, in the form Gen Alpha. But louder...
26 Jan 2024 Digital Culture Review: What 2023’s fringes will mean for 2024’s mainstream https://wearesocial.com/au/blog/2024/01/digital-culture-review-what-2023s-fringes-will-mean-for-2024s-mainstream/ Until now, our Digital Culture Review has looked at the previous year’s most viral content, and used it to predict...
14 Dec 2023 Think Forward 2024: Attention Layering https://wearesocial.com/au/blog/2023/12/think-forward-2024-attention-layering/ Yesterday, we held a LinkedIn Live to discuss Attention Layering - the first trend of our recently released report, Think...
01 Dec 2023 Think Forward 2024: Post Representation https://wearesocial.com/au/blog/2023/12/think-forward-2024-post-representation/ Yesterday, we held a LinkedIn Live to discuss Post-Representation - a trend in our recently released report, Think Forward: The...
