12 Jul 2023 adidas ‘Miss Nothing’ https://wearesocial.com/au/case-study/adidas-miss-nothing/ We hacked transfer deadline day with cross-platform storytelling to put adidas football’s Predator boot at the heart of football culture....
10 Jul 2023 Instagram Threads: here’s what you need to know https://wearesocial.com/au/blog/2023/07/instagram-threads-heres-what-you-need-to-know/ Meta’s Threads launched last week! Here is everything you need to know about the new app.
21 Jun 2023 Standing Proud: Why brands have to stick to their guns over Pride https://wearesocial.com/au/blog/2023/06/standing-proud-why-brands-have-to-stick-to-their-guns-over-pride/ Eve Mair, Senior Research & Insight Analyst at We Are Social, explains how brands need to remain committed to their...
16 Jun 2023 The Power of Play: Gen Z’s Cure to Loneliness https://wearesocial.com/au/blog/2023/06/the-power-of-play-gen-zs-cure-to-loneliness/ Lorenzo Perosino, Strategist at We Are Social Netherlands, explains how Gen Z have been labelled 'The Lonely Generation', and how...
28 Apr 2023 The Feed: Wes Anderson’s film aesthetic, Sydney Sweeney’s mechanics & reappropriating Barbie https://wearesocial.com/au/blog/2023/04/the-feed-wes-andersons-film-aesthetic-sydney-sweeneys-mechanics-reappropriating-barbie/ From the West Anderson aesthetic, the Barbie meme, to Sydney Sweeney's garage, we've got you covered with this month's cultural...
06 Apr 2023 The Feed: ChatGPT, TikTok confessionals & more https://wearesocial.com/au/blog/2023/04/the-feed-chatgpt-tiktok-confessionals-more/ This month's round-up of The Feed features the likes of ChatGPT showing human-like flaws and TikTok confessionals. Check out all...
29 Mar 2023 AI is challenging us to become better creatives https://wearesocial.com/au/blog/2023/03/ai-is-challenging-us-to-become-better-creatives/ Simon Richings, Executive Creative Director at We Are Social, explores the rise of AI and its capabilities, the implications on...
17 Mar 2023 The Feed: DINK, Nonplayer Characters & More https://wearesocial.com/au/blog/2023/03/the-feed-dink-nonplayer-characters-more/ From the glamourising of DINK (double income, no kids’), to Neutrogena’s parody TikTok dating show, to the blurring of real...
30 Nov 2022 Think Forward 2023 https://wearesocial.com/au/blog/2022/11/think-forward-2023/ This trends report unpicks the complex web of consumer behaviour online, and explores the role brands can play in reflecting...
