07 Oct 2022 GAMEFLUENCERS — THE NEW CULTURAL ICONS TO CHAMPION YOUR BRAND https://wearesocial.com/au/blog/2022/10/gamefluencers-the-new-cultural-icons-to-champion-your-brand/ We Are Social explores what a gamefluencer is and the ways in which brands can get them involved and use...
24 Aug 2022 Gaming in Australia; The State of Play https://wearesocial.com/au/blog/2022/08/gaming-in-australia-the-state-of-play/ Fortnite concerts, Roblox worlds, Minecraft maps. After two years of lockdown-fuelled entertainment it feels like everyone in the marketing industry...
17 Aug 2022 Byte-Size | Trend Digest #1 | August 2022 https://wearesocial.com/au/blog/2022/08/byte-size-trend-digest-1-august-2022/ Sarah Moody, Junior Strategist, shares the new monthly social and cultural trend digest, covering the best the internet has to...
28 Jun 2022 Samsung Ballads for Buds https://wearesocial.com/au/case-study/samsung-ballads-for-buds/ Driving brand salience and advocacy for Samsung into the run-up to a key retail moment - the holidays.
01 Dec 2021 THINK FORWARD 2022 https://wearesocial.com/au/blog/2021/12/think-forward-2022/ This trends report unpicks the complex web of consumer behaviour online, and explores the role brands can play in reflecting...
10 Nov 2021 What exactly can 10,000 photos of Bored Apes teach marketers about membership? https://wearesocial.com/au/blog/2021/11/what-exactly-can-10000-photos-of-bored-apes-teach-marketers-about-membership/ Global Head of Cultural Insights Lore Oxford, explores what NFTs tell us about membership.
09 Nov 2021 Tuesday Tune-Up 507 https://wearesocial.com/au/blog/2021/11/tuesday-tuneup-507/ Pinterest gets into live shopping with Pinterest TV, Facebook Groups gains new community-based tools, and more.
19 Oct 2021 Tuesday Tune-Up #504 https://wearesocial.com/au/blog/2021/10/tuesday-tune-up-504/ Reddit launches gamified Predictions feature, Twitter tests ads in replies, and more in our Monday Mashup
21 Sep 2021 Tuesday Tune-Up #500 https://wearesocial.com/au/blog/2021/09/tuesday-tune-up-500/ Facebook fights climate change misinformation with $1 million, Instagram gets in the holiday spirit and Twitter tries to save the...