Our Insights

Think Forward examines the complex and ever-changing cultures and behaviours of the online world, and explores the role brands can play in shaping it.

In our report we will uncover five trends illustrating the next generation of influence - and the creators driving them.

Meta will use AI interactions to improve personalised ads, OpenAI’s Sora tops the app charts and Instagram tests reconfiguring the main feed to focus on Reels.

Meta launches new AI feed, Threads tests new feed customisation tool, YouTube premium subscribers join YouTube Labs, and more social media news.

We’re diving into the top posts from The Feed, including Love Island USA dominating social, unlikely internet icons partnering with big brand names, ironic performative males, and more.

Instagram expands 'Shots', Snapchat adds new DM features, Meta announces new ad options, and more social media news.

This summer, we welcomed a group of emerging creators into our London office as part of our Upstarts. Read on to see what they had to say about their experience. 

Instagram adds new pin comment feature, X expands XChat, Snapchat launches new AI lens, and more social media news.

Summer 2025 brought major influencer campaigns - some inspiring, some controversial.  From Astronomer’s mic-drop moment to THE jeans drama and Full Bush Summer, it’s the perfect read for your back-to-office scroll. Read on for this month's Influencer Chronicles.

TikTok adds voice notes to DMs, Threads tests new long-form text feature, YouTube boosts creators with Hype feature, and more social media news.

Meta expands its AI translation tool, Instagram launched retention metrics for Reels, Meta partners with Midjourney, and more social media news.