Our Insights

Vine is back, TikTok partners with Amazon Music, Threads targets podcasters, and more social media news.

Meta expands AI video feed, TikTok launches new AI tools, Threads puts a stop to doom scrolling, and more social media news.

The latest edition of Digital 2026: Canada – the annual report from We Are Social and Meltwater – is here! Traditionally released each February, this year marks our first-ever Q4 launch as we shift to an end-of-year cadence going forward. That means a more up-to-date view of how Canadians are spending their time (and dollars) […]

It’s your favourite time of month, feast your eyes on this month’s Influencer Chronicles – nostalgia, new eras & Lily’s comeback. Read on for this month’s top influencer stories On the radar T-PAIN X CROCS LAUNCH ‘BOOTS WITH THE FUR” Beauty creators often struggled to correctly pronounce “La When Crocs decided to make a knee-high […]

In this piece, Mobbie Nazir breaks down why social is non-negotiable for brands and how you can thrive in the fastest-growing advertising channel in history.

Meta brings new AI tool to Instagram, Edits gets spooky, Snapchat expands Gen AI lens, and more social media news.

In this piece, Thibault la Droitte delves into the recent #frugalliving trend driven by a new generation of highly engaged, financially savvy consumers.

Facebook rolls out AI suggestions for your camera roll, Threads adds group chats to DMs, Instagram rolls out new UI, and more social media news.