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WEDNESDAY WRAP UP #430

Facebook Gaming provides early access to Tournaments featureFacebook Gaming has provided users with early access to its Tournaments feature, which allows gamers to livestream tournaments and create, play and watch competitions all on one primary hub. Creators are also given the option to use tournaments in support of important causes via Facebook Gaming’s charity live-streaming […]

IN LOCKDOWN: THE IMPACT ON THE GIG ECONOMY IN CANADA

It’s well known that constraints breed creativity. Make those constraints financial – a weakened economy, looming job losses, underemployment – and people turn that creativity into income. A global pandemic and our current lockdown poses the most unique constraint to financial viability yet. And for the 1.7 million Canadians who participate in the gig economy, […]

TUESDAY TUNE-UP #429

Facebook launches new COVID-19 Community Help hubAs part of their ongoing COVID-19 efforts, Facebook have expanded their Community Hub with a new feature. First launched in 2017, the Community Hub helps users who have faced man-made, accidental and natural disasters. Now, the new feature allows Facebook users to request or offer help to those impacted by the […]

DO THE RIGHT THING: THE ROLE OF SOCIAL IN COVID-19

If this period has taught us anything it’s that people want to help however they can. On both a local and global scale, people are showing up for each other – just look at everyone wishing Owen a happy 101st. Many brands are doing the same; retailers are moving outside their remit to create tools for healthcare heroes and funds […]

IN LOCKDOWN: THE SHOW MUST GO ON

Written by: Oriol Fernandez The world is changing in significant ways and marketers need to understand and navigate the new landscape. In our In Lockdown series, our Research & Insight teams from around the world delve into different sectors and trends, and share their learnings. Here, Insights Analyst Oriol Fernandez examines shifts in the entertainment industry. Only […]

IN THE FEED: ZOOM PARTIES, MASSIVE LASAGNAS AND MORE

Written by: Lore Oxford The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning system […]

IN LOCKDOWN: A WORLD WITHOUT SPORT

This article was written by our Senior Research & Insight Executive, Saad Abukhadra. The world is changing in significant ways and marketers need to understand and navigate the new landscape in the short and long term. In this series, our Research & Insight teams from around the world delve into different sectors and trends, and share […]

The world is changing in significant ways and marketers need to understand and navigate the new landscape in the short and long term. In this series, our Research & Insight teams from around the world delve into different sectors and trends, and share their learnings. First up – Saad Abukhadra looks at the impact Covid-19 is having […]

SNAP SAFE: OUR ANSWER TO THE UN’S ‘CALL TO CREATIVES’

Written by Gareth Leeding A week ago, the United Nations put out an international ‘Call to Creatives’ to help communicate six key messages to the world’s population – one of which was the importance of physical distancing in helping to prevent the spread of COVID-19. But rather than just telling people how to act, we really wanted […]

TUESDAY TUNE-UP #427

In this week’s Tuesday Tune-Up, we’re looking at some of the most recent actions undertaken by the major social media platforms in response to the Covid-19 pandemic. Social platforms announce measures to tackle Covid-19 misinformationThere’s nothing like a global emergency to bring out the worst in fake news and misinformation. With rumours circulating from the […]

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