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Five Friday Facts #14

Japan’s social giants Even as the popularity of social networks such as Twitter and Facebook soar in Japan, local social networks are still holding their own. Although Japanese social network Mixi has not seen much growth in new users in the past couple of months, it has remained steady at slightly more than 15 million […]

We Are Social Asia Tuesday TuneUp #14

Tudou partners with Sina Weibo for seamless video-sharing Chinese video-sharing site Tudou has introduced an enhanced video-sharing platform that will allow Sina Weibo users to upload and share videos seamlessly to and from Tudou’s website, and enable users to sync comments and discussions on both platforms. Tudou stands to benefit greatly from Sina Weibo’s 250 million […]

Five Friday Facts #13

India is no. 2 Facebook nation behind US India has finally surpassed Indonesia as the nation with the second most number of Facebook users in the world with 43,497,980 users compared to Indonesia’s 43,060,360. India saw a growth rate of 144% in new users in 2011 alone. The US still reigns supreme, accounting for roughly […]

We Are Social Asia Tuesday TuneUp #13

Starbucks and Jiepang team up again for Valentine’s Day Starbucks and Chinese location-based service Jiepang will play matchmaker this coming Valentine’s Day with Starbucks’ new social marketing campaign. All check-ins on Jiepang in some parts of China will earn users a blue or pink Valentine’s badge, which will entitle them to two free cups of […]

Social Gaming in Asia

Social gaming is already huge across Asia, as we saw in our recent reviews of Social, Digital and Mobile across Asia. We’re anticipating further growth in the sector during 2012 too, with gamers in Southeast Asia, China, and Japan leading the way. So, given their importance, it’s worth exploring the kinds of people who play […]

Social Drives Sales

A great infographic from Bazaarvoice that shows the role social media play in influencing Millennials’ and Boomers’ shopping decisions: Thanks to Vikki over at Econsultancy for introducing us to this one.

Facebook Marketing’s Engagement Score

People often ask us what success looks like on a Facebook page. Our response is that it always depends on the objectives of the specific page – success will look different for different brands in different categories with different audiences – but we recognise that benchmarks can be useful. So when I visited the Facebook […]

Five Friday Facts #12

How Chinese luxury online shoppers share information Data from iResearch shows that 97.1% of Chinese luxury online shoppers are willing to share product information and the website from which they purchased luxury goods. Amongst these online shoppers, 21.9% share information via Weibo, which has yet to surpass the 22.9% of shoppers who share while chatting […]

New Facebook App Permissions

Facebook recently announced a new apps permission process, and it appears these changes are already live. The changes appear to be designed to make apps more transparent to users, as this excerpt from the Facebook Developers blog highlights: More Control & Clarity for Users Similar to the inline privacy controls people have when they post content, we […]

We Are Social Asia Midweek MashUp #12

We’re back (and heavier) from the CNY festivities, and will resume our regular Tuesday TuneUp next week. In the meantime, here’s our Midweek MashUp! Spam ‘retweets’ on Sina Weibo A report from HP Labs’ Social Computing Research claims that 49% of all ‘retweets’ on Chinese microblogging service Sina Weibo are from fraudulent accounts. In addition, these automated […]

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