Our Insights

This week’s social media news includes X cutting headlines from link previews, TikTok testing an ad-free subscription, and more.

Influencer marketing continues to evolve at pace, and brands need to keep innovating to stay relevant. Explore the trends shaping the future of influence and make sure your brand is ready.

This week’s social media news includes everything you need to know about Meta Connect 2023, Snap’s partnership with Microsoft, and more.

This week’s social media news includes TikTok debuting new technology to label AI content, Meta is expanding its verification programme, and more!

This week’s social media news includes X’s community notes for videos, Snapchat adding new teen safety features, and more!

Read a full round up of our recent Future of Influence series here, to discover how influencer marketing will evolve over the next few years.

This week’s social media news includes X’s updated privacy policy confirming it will use public data to train AI models, Instagram internally testing 10 minute reels, X lifting its ban on political ads, and more.

Following our New Patronage LinkedIn Live - the third episode in our three-part Future of Influence series, our US VP of Influencer Marketing, Gigi Ouf, discusses how brands can compete with multiple niche creator-led brands and co-branded products.