News Five Friday Facts #13 3 Feb 2012 India is no. 2 Facebook nation behind US India has finally surpassed Indonesia as the nation with the second most number of Facebook users in the world with 43,497,980 users compared to Indonesia’s 43,060,360. India saw a growth rate of 144% in new users in 2011 alone. The US still reigns supreme, accounting for roughly […]
News We Are Social Asia Tuesday TuneUp #13 31 Jan 2012 Starbucks and Jiepang team up again for Valentine’s Day Starbucks and Chinese location-based service Jiepang will play matchmaker this coming Valentine’s Day with Starbucks’ new social marketing campaign. All check-ins on Jiepang in some parts of China will earn users a blue or pink Valentine’s badge, which will entitle them to two free cups of […]
News Social Gaming in Asia 30 Jan 2012 Social gaming is already huge across Asia, as we saw in our recent reviews of Social, Digital and Mobile across Asia. We’re anticipating further growth in the sector during 2012 too, with gamers in Southeast Asia, China, and Japan leading the way. So, given their importance, it’s worth exploring the kinds of people who play […]
News Social Drives Sales 30 Jan 2012 A great infographic from Bazaarvoice that shows the role social media play in influencing Millennials’ and Boomers’ shopping decisions: Thanks to Vikki over at Econsultancy for introducing us to this one.
News Facebook Marketing’s Engagement Score 28 Jan 2012 People often ask us what success looks like on a Facebook page. Our response is that it always depends on the objectives of the specific page – success will look different for different brands in different categories with different audiences – but we recognise that benchmarks can be useful. So when I visited the Facebook […]
News Five Friday Facts #12 27 Jan 2012 How Chinese luxury online shoppers share information Data from iResearch shows that 97.1% of Chinese luxury online shoppers are willing to share product information and the website from which they purchased luxury goods. Amongst these online shoppers, 21.9% share information via Weibo, which has yet to surpass the 22.9% of shoppers who share while chatting […]
News New Facebook App Permissions 25 Jan 2012 Facebook recently announced a new apps permission process, and it appears these changes are already live. The changes appear to be designed to make apps more transparent to users, as this excerpt from the Facebook Developers blog highlights: More Control & Clarity for Users Similar to the inline privacy controls people have when they post content, we […]
News We Are Social Asia Midweek MashUp #12 25 Jan 2012 We’re back (and heavier) from the CNY festivities, and will resume our regular Tuesday TuneUp next week. In the meantime, here’s our Midweek MashUp! Spam ‘retweets’ on Sina Weibo A report from HP Labs’ Social Computing Research claims that 49% of all ‘retweets’ on Chinese microblogging service Sina Weibo are from fraudulent accounts. In addition, these automated […]
News LinkedIn – A Recruitment Revolution? 25 Jan 2012 I got the following mail from LinkedIn earlier today: It’s short and to the point: lots of my network made a professional move in 2011, and many of them chose to share the news on LinkedIn. While the message obviously has personal interest – I connect with people on LinkedIn because I want to know […]
News Google’s ‘Ask A Friend’ Goes Live 24 Jan 2012 There’s been plenty of coverage about the integration of Google+ into search over the past few days, but this particular iteration really caught our attention: As you can see in the screen shot, the ‘ask a friend’ option sits at the bottom of the first page of Google’s search query results, just before the links […]
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