Blog - Page 250 of 261 - We Are Social UK

I am Simon. I am social

So this week’s edition of PR Week has hit desks and if you haven’t read it yet then you will have missed the news that I’ve joined We Are Social. The news is awesome for a couple of reasons, both personal and professional. First the professional: I’ve been watching We Are Social grow over the […]

Send us to SXSW!

In typical style, I submitted two panel ideas to SXSW Interactive and have been too busy to write a blog post to ask you to vote for them. As the deadline is Monday, I figured I better pull my finger out… So, ladies and gentlemen, without further ado, I submit for your appreciation and possible […]

We're spending more time in social media

Hot on the heels of Wave 4 of Universal McCann’s Social Media Tracker, Forrester have just published their third annual Social Technographics Profile. The exact stats vary, of course, but both studies confirm the overall trend of higher numbers of internet users spending an increasing amount of time in social media environments. The Forrester blog […]

Advertising Firework, Social Bonfire

Our friend John V Willshire has been developing the analogy that “if advertising is a firework, social media is a bonfire”. We think it’s a good one, and very useful for simply explaining the difference between advertising and social media. And for our non-UK readers, you can find out more about Bonfire Night here. Update: […]

Social Media Revolution

Is Social Media a fad or the biggest shift since the Industrial Revolution? From Socialnomics, where there are references for all of the stats used in the video.

Strategy is the key

Cristina Aced, a freelance journalist and consultant from Barcelona who wanted to know how a social media agency works in London, has spent three weeks with us here at We Are Social. She shares her point of view on the questions brands should ask themselves when embracing social media. Should a company have a blog? […]

The Twitgigs Experiment

The Twitter population has increased so fast and so massively these last few months that it is going to be harder and harder to organise Twitter meet-ups that bring together a representative cross section of this huge community. It is now time to understand the Twitter population as a network of micro-communities. That’s why, when […]

The Hype Cycle and the Twitter backlash

Whilst we always tend to ask our clients “what are your objectives?” rather than thinking “what’s the latest toy?”, there are many who find it hard to avoid the ‘shiny object syndrome’ prevalent in social media marketing. So it’s useful to be reminded of Gartner’s ‘Hype Cycle’, which has been around a while, but is […]

Convergence Culture

Henry Jenkins, the inspiration behind the idea of transmedia planning, gives his thoughts on convergence culture – like Clay Shirky before him, a must watch.

Nominate us for Best Blog in the BIMAs!

The entry deadline for the BIMA awards is fast approaching, and this year they have a publicly voted category for Best Blog, which, dear readers, we’d very much like to win! It’s not clear exactly how the nomination process works, so although we have put some budget aside for bribes for the judges, it does […]