Blog - Page 252 of 261 - We Are Social UK

On reboot11

Matt Webb on day 1 by Miriam Olsson “You’ve had eleven reboots” – Bruce Sterling’s riff on the last Viridian note closed this year’s reboot conference. For over a decade it’s been a gathering of self-proclaimed practical visionaries; an un-conference if you like, but not without some of the trappings of a more traditional event. […]

Looping the loop in social media

Last month we were proud to be one of the agencies working for Dunlop, and their specially-commissioned loop-the-loop stunt created by BBH. An ordinary car with Dunlop tyres was driven round a custom-built loop by Steve Truglia, one of Britain’s top stuntmen – not only to demonstrate Dunlop’s quality and endurance under pressure during the […]

Stop campaigning and start committing

We had great news last week when we got the go ahead from Ford to continue into next quarter with This is Now, one of the pan-European campaigns we’ve been working on with them, meaning it will reach its 1st year anniversary in September. Aside from being an amazing achievement for the team here at […]

The purchase funnel is no more

The purchase funnel has always been one of the main tenets of marketing theory. We’ve intuitively known for while that it no longer holds true (if it ever did), but despite many attempts, we’ve had nothing come along that’s replaced it. For example, Forrester had a go a couple of years ago with the diagram […]

The Socialisation of Media

Neil Perkin, Director of Marketing, Strategy & Digital at IPC Media and the auteur behind the seminal What’s Next in Media (above) has had his thinking cap on again. And it’s good stuff: Conventional wisdom positions the website as the destination and focuses investment on search to ‘drive’ traffic to it. Think about the language […]

Who owns social media?

Forrester have just released a new research report called looking at how companies should organise to best deal with social media, which as well as giving the data above, answers the questions “Which roles do we need” and “Which department is in charge”. They recommend that the best approach to organising for social media is […]

Twitter's rise and the decline of blogs

It was April when Hitwise last released stats on Twitter’s growth in the UK. Yesterday, Robin Goad published the chart above showing Twitter’s continuing rise and had this to say: Twitter has been the fastest growing major website in the UK over the last 12 months, and certainly the most talked about. The noticeable thing […]

Commentariat v. bloggertariat

Last night I was a guest at the Editorial Intelligence seminar entitled “commentariat v. bloggertariat” – a discussion of how newspaper opinion columnists and bloggers coexist and work together. The versus in the title immediately set the tone for contrast and confrontation; Iain Dale came out fighting for the blogosphere, with a provocative opening: “the […]

The Global Innovation Report

The work we’ve been doing for both Skype and Ford has been featured in the latest Global Innovation Report from GDR Creative Intelligence. You can view a PDF of the article here. Thanks goes to Danni Lee for including us!

European social media marketing

Forrester have just released ‘The Practicalities Of European Social Media Marketing’, a report written by Rebecca Jennings who’s based here in the UK. She covers a variety of different social media marketing programmes in the report, from Daimler’s corporate blog in Germany to Guy Stephens’ work at Carphone Warehouse in the UK. She also highlights […]