Blog - Page 141 of 265 - We Are Social UK

We Are Social’s Monday Mashup #259

Snapchat launches video ads Snapchat has updated its offering for advertisers by unveiling 10-second ads that cost two cents per view, creating a way for publishers using the ‘Snapchat Discover’ feature to generate revenue. Announced at the Daily Mail/Elite Daily Digital Content NewFronts presentation last week, Daily Mail North America CEO Jon Steinberg described the move as “the […]

Building a socially-led website for Bulmers

One of our recent projects for Bulmers Cider has been to design and build their very first website. But they didn’t just want a bog standard website – they wanted a socially led site that reflected their personality, while showcasing their colourful range of ciders, and the rich history behind this exquisitely British brand. Being colourful is an important […]

We Are Social launches in China

Our Shanghai operation is officially up and running, and we are here to set a new benchmark for marketing in China

We Are Social’s Tuesday Tweakup #22

More US internet users are mobile-only than desktop-only The number of US mobile-only internet users has overtaken its desktop equivalent for the first time ever. The former camp now sits at 11.3% to the latter’s 10.6%. Facebook brings video calls to Messenger Facebook has added video calling to its standalone Messenger app. The feature, available […]

Analysing the 'Social Election'

It’s just one week till polling day. With fairly disciplined campaigning from all parties so far, levels of excitement around this election have hardly been groundbreaking. In fact, a YouGov poll earlier this month found that most people thought the campaign so far had been boring. While there have, of course, been attacks and counterattacks, […]

Helping the future of music: Hello Play

Last December, we launched Hello play! for Hello Bank!, BNP Paribas' mobile bank. It's a unique service that allows users to fund music projects while listening to the music they love.

We Are Social’s Monday Mashup #258

The nail in the coffin of organic Facebook reach? Facebook has announced three key updates to its News Feed: It is relaxing the rule that stops users seeing multiple posts from the same source multiple times in a row. Content from friends that you care about (or regularly interact with) will appear higher. Stories about […]

Social networking and UK voters

With the UK General Election now just weeks away, campaigning is in full swing. But this year, it’s not just traditional media that the parties are using to reach their audiences – we’re seeing more political activity taking place on social media than ever before. But how engaged are social media users when it comes […]

Facebook gears up for eastern invasion

The Drum recently published this article by me about how Facebook Messenger is making changes in order to compete with eastern messaging apps. They’ve been kind enough to let us reproduce it in full below. The Doors’ Jim Morrison once sung “the west is the best”. Whatever he was talking about, I can assure you it doesn’t apply […]

Profiling the Twitter Audience

GlobalWebIndex has produced an infographic which shows how people are engaging with Twitter. It shows a large volume of people are visiting Twitter without thinking of themselves as active users, demonstrated by the fact the percentage of internet users globally who consider themselves Twitter users is 10% lower than that of Twitter visitors. This difference in active […]