Blog - Page 160 of 264 - We Are Social UK

94% using Facebook during World Cup

It’s clear that the World Cup audience is a very social one, and a recent study from GlobalWebIndex looking at people’s behaviour in the the US, the UK and Brazil certainly backs this up. Looking at the top social platforms during World Cup matches, the report stated that a huge 94% of social network users who are […]

The attitudes of Pinterest users

Adweek has published the following Infographic, based on a Pinterest media consumption study by Ahalogy. The Infographic challenges a lot of the assumptions people tend to make about Pinterest (e.g. it’s all mums and craft hobbyists). For example, Pinterest users have 9% higher income than non-users, wielding more purchasing power. What’s particularly interesting for marketers is […]

51% following the World Cup on Facebook

We’re now more than two weeks into the World Cup, and GlobalWebIndex has produced this graph looking at how people are keeping up-to-date with the tournament. Interestingly, the graph shows that 51% of people are using Facebook to follow the World Cup, ahead of more formal and official channels such as FIFA’s website (29%) or […]

We Are Social’s Monday Mashup #218

CCOs have social on their radars A survey of 203 chief communications officers worldwide has found that social media is expected to be the biggest factor affecting them. Of those asked, 91% answered that they predicted social media to have the single biggest impact on their job in the coming years. In response, 73% were […]

A bitesize recap of the #BestWorldCup ever

At the time of the 2010 World Cup Twitter was still on the rise and Vine, Instagram and Snapchat were but twinkles in their founders’ eyes, so it’s hardly surprising that the 2014 World Cup has eclipsed its predecessors in terms of social activity. But the online response has still been phenomenal, undoubtedly making it […]

World Cup: Instagram insiders

Footballers are a funny bunch. Catapulted into positions of privilege at a young age and with the ability to do pretty much whatever they want, we often miss the point that they are just 20-something blokes hanging out with their mates. However, this World Cup we’ve been given a true insight into the experiences that […]

The top automotive brands on Facebook

In the second of our series of posts in association with Socialbakers, we’ve taken a look at how automotive brands in the UK are engaging with their audiences on Facebook. We analysed Q1 2014 engagement data and compiled a top ten league table using Socialbakers’ Daily Page Engagement Rate methodology, to see how automotive brands […]

World Cup: Messi vs Ronaldo

The star power of Lionel Messi and Cristiano Ronaldo is undeniable. They’re global brands and their personal duel has hit the headlines on a number of occasions. So, with each making a mark on the World Cup this weekend, how did they impact social media conversation? They had comparable experiences in their most recent games. […]

We Are Social’s Monday Mashup #217

Facebook launches Slingshot Facebook has launched Slingshot, its Snapchat rival, for iPhone and Android. They even did it on purpose this time. The app allows users to share photos and videos, to which they can add text. But there’s a twist – you can only see what you’ve been sent if you share something in […]

World Cup: We're all pundits

One aspect of the ‘Social World Cup’ has been the rise of hitherto unexpected footballing experts. We’re all pundits now it seems, and last night we were out in force. You may or may not have noticed that England lost last night. Again. The 33% of us who predicted we might win the tournament it are probably feeling […]