Blog - Page 164 of 264 - We Are Social UK

Jaguar emerges #FromTheShadows

When it comes to sheer power and pulse-quickening performance, the new F-TYPE Coupé certainly holds no prisoners. So ahead of its drama-filled global unveil at the Los Angeles Auto Show, we were handed the challenge of devising a socially-led launch campaign worthy of Jaguar’s most dynamically capable, performance-focused, production car ever. With such a high-profile […]

The highs and lows of Instagram ads

At the beginning of this month, Instagram rolled out ads for the first time. The image and video-sharing platform debuted its newsfeed ads through a post from fashion label, Michael Kors. The much-documented reaction was mixed; while the photo obtained over 150,000 likes in just 7 hours, it also attracted a number of negative comments. […]

Are your sales "dead"?

When a customer walks into a shop and buys a product a marketer would be justified in thinking “Job done! My marketing has worked”. At We Are Social we disagree. We call this kind of sale a ‘dead sale’. A dead sale is when a customer buys a product and doesn’t share this with their […]

Social Media Smackdown: Round 2!

Following a sell out event at Social Media Week London, this morning at We Are Social HQ we hosted our second Social Media Content Smackdown. Presenting alongside some of the We Are Social senior team, we had a stellar line up of brands; Jason Wills from Thorpe Park, Aman Matharu from PepsiCo and Patricia Klein of […]

We Are Social’s Monday Mashup #190

Worldwide social users reach 1.61 billion According to eMarketer, there are now 1.61 billion monthly users of social networks worldwide – up 14.2% from 2012. This is set to increase to 2.33 billion by 2017, though growth will gradually slow to 7.6%. The highest penetration still exists in the West, with 63.5% in the Netherlands, […]

Mobile ready, social steady… wait, what?

Marketing Magazine recently published an article by me on the importance of social in mobile. They’ve been kind enough to let us reproduce it in full below: So, the 65% smart phone penetration in Australia convinced you that you needed a mobile presence. You optimised your website for mobile, reviewed the options and have now […]

The Top 10 Brands on Tumblr

A cool little infographic from Union Metrics, looking at the top 10 brands on Tumblr: For the purposes of this research, we looked at the entire conversation happening on Tumblr, so this is beyond just individual brand blogs. This allowed us to understand the organic conversations that were being driven by fans. Fun fact: In […]

Welcoming Djokovic to the adidas family

Earlier this year we were asked to help welcome Novak Djokovic, the world’s number one tennis player, to the adidas family, and to find a way of letting Djokovic’s 2.4 million die-hard twitter fans know that the adidas Barricade is his tennis shoe of choice. His fans use the #NoleFam hashtag to share their passion […]

We Are Social’s Monday Mashup #189

US women are social shoppers Research into the shopping habits of 1,005 US women has found that 28% consult a social platform before making a fashion purchase. The figure was higher among 18-24 year olds, of whom 83% use social for inspiration and advice. Fashion blogs and message boards were most popular among the younger […]

Creating Sky TV's X Factor Community

X Factor is one of the most successful TV programs in the world; it’s the biggest television talent competition in Europe and its popularity in Italy is on the up. This year, we worked with Sky TV to help make the sixth series of X Factor Italy the most interactive and social one so far. […]