Blog - Page 175 of 264 - We Are Social UK

#beginwithabulmers this summer

After helping Bulmers cider launch two new flavours earlier this year on Facebook and Twitter, we’re back with a brand new campaign. This time, with #beginwithabulmers, we’re enabling Bulmers drinkers to share their experiences of getting great times started with a Bulmers in return for rewards all summer long. This is the biggest multi-channel marketing campaign in Bulmers’ history […]

We Are Social's Tuesday Tweakup #14

Facebook report Q1 earnings & increase in monthly active users Facebook has reported its earnings for Q1 2013, announcing revenue of $1.45bn, up 38% from Q1 2012. 85% of total revenue came from advertising, amounting to $1.25bn, up 43% from Q1 2012. The network simultaneously noted an increase in Monthly Active Users (MAUs). While growth […]

A slam dunk at FT Digital Media 2013

Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie (@Oreo) February 4, 2013 A power-cut and a small unassuming black and white chocolate biscuit has created an appetite from brands to rethink their approach to social media and to attempt jump onto the ‘strategic improvisation’ bandwagon. All brands are now thinking about how they can have an […]

Mobile is driving the growth of social

Tom Smith, founder of GlobalWebIndex, exclusively talks us through their latest research into social media usage around the world. We’ve been talking about the power of mobile for a long time. And there’s been much excitement in various markets around the world as we hit the inflection point of mobile becoming a more significant source […]

We're proud to be social

As you may have read in Campaign or The Drum, Graham Jenks and James Nester have joined us as our new Creative Directors in London. James and Graham’s 2012 campaign ‘The Gnome Experiment’ was the only UK campaign to win both Direct and Digital awards at the Cannes Lions in 2012. It was also the […]

Deloitte's UK Media Consumer survey '13

Deloitte have just released their 2013 UK Media Consumer survey which “provides a ‘reality check’ on how UK consumers, across the generations, interact with media and what their preferences might be in the future”. As the full report points out: It seems that there is a digital divide in the online population between the over […]

We Are Social’s Monday Mashup #163

New layout for pages on Facebook mobile Facebook has updated the way pages appear on mobile, citing a number of benefits for users and page owners. For the former, they note a ‘cleaner, simpler look’, with relevant information, such as photos and location, positioned alongside interaction buttons at the top of the page. These seem […]

#Twitter4Brands

Last week at The Tanks at London’s Tate Museum, I joined a crowd of 500 UK marketers at the #Twitter4Brands event, which aimed to explain how the platform can be used to help campaigns be more impactful. #Twitter4Brands was a powerful play by the UK Twitter team to establish Twitter as a credible, effective and […]

A campaign not to be sneezed at

One thing we love here at We Are Social is using the best of young British talent to produce some cool social media campaigns. Recently, our Red Bull team featured some amazing photographers in their Instagram campaign, and now the Kleenex team is looking for some talented young designers to help us re-vamp that household […]

We Are Social’s Monday Mashup #162

The value of a Facebook fan? The average value of a Facebook fan has risen by 28% to $174 since 2010, according to a study by Syncapse of 2,000 US residents in January and February 2013. The research compared fans and non-fans in a number of topics, including product spending, brand loyalty, propensity to recommend, […]